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Thought of the Week

In this Week’s Newsletter:

Up Front: Boost Your Sales by 30%. Here’s How

This Week’s Quiz: Will We Stump You This Time?

Strategic Thinking: The Evergreen Content Pyramid.

Need Help?: Help is On The Way!

UP FRONT:

The Lazy Way to Boost Your Sales by 30%.

This strategy can be a total game-changer for you, especially when you’re running a launch or a promotion.

Here’s the scoop:

No matter how good you are at marketing, the vast majority of people visiting your website are going to bounce. They’re not going to opt-in, they’re not going to buy and they probably won’t read most of the page.

In short, you’ve spent money, time, energy and invested your dreams and love into that website and marketing campaign and the those ignorant visitors just didn’t get it.

It sucks, but that’s the brutal reality.

But what if there was a way to have a 2nd bite at the apple? What if you could identify who those “drive by” visitors are?

Think of it like spotting all the customers who walk into your store but don’t buy anything—and then getting a chance to follow up with them later.

I’m talking about knowing their name, email address, phone number, physical address and maybe even their homeownership status??

If you had that info, you could reach out directly…via email…with a postcard…and even have a sales team give them a call.

What would THAT do to your bottom line?

Here’s the scoop. The technology has existed for years, but was out of reach for the average marketer like us.

But now it IS available, and we can capture anywhere from 30-60% of those evasive “ghost” visitors!

So how do you increase your sales by 30%? It’s easy.

With 30-60% more leads, using your same closing rate, you should be closing anywhere from 30-60% more sales! It’s math so simple, you don’t need a calculator do to it!

I created a short video that explains how you can put it to work in your own business right away (because those visitors are bouncing every day).

BTW—does this sound familiar to you? It should—I’ve discussed it before. But I also know that most of the time we fail to do the things that are good for us because life gets in the way (or we’re just lazy!).

Here’s the thing—can you really afford to throw away a potential 30% revenue bump? Explain THAT to your stakeholders!

So invest a few minutes and get this thing set up on your site…then sit back and boast about how freakin’ brilliant you are, since most people are NOT doing it and are leaking revenue like a firehose every day!

THIS WEEK’S QUIZ:

STRATEGIC THINKING

Introducing the Evergreen Content Pyramid: The Secret to Content That Keeps Paying Off

After years of studying the most successful content strategies, I’ve cracked the code behind what separates fleeting content from the kind that keeps working for you long after you hit “publish.”

The most influential creators have one thing in common: they’re using a framework I’m calling the Evergreen Content Pyramid—and once you see how it works, you’ll be able to build content that delivers value, engagement, and results on repeat.

In fact, you’ll never look at content the same way again.

Here’s How the Evergreen Content Pyramid Works

1. Base Layer: Evergreen Core Content
   This is your foundation—the content that never gets old. Think long-form guides, case studies, and in-depth resources that answer your audience’s most burning questions. This stuff sticks around for the long haul and keeps delivering value without needing constant updates.

2. Middle Layer: Timely Updates and Curated Content
   You’ve got your evergreen pieces, but let’s keep them relevant. This layer is where you update your core content to reflect new trends, changes in the industry, or fresh insights. You’ll also curate top-notch content from other thought leaders to keep your audience engaged and your content pipeline full.

3. Top Layer: Promotional Content
   Time to turn that content into action. This layer is all about driving conversions—whether it’s a webinar, a killer email campaign, or that perfectly timed Facebook ad. This is the content that sells.

Why the Evergreen Content Pyramid Works So Well

• Sustainability: Your evergreen content does the heavy lifting for you, working day and night to pull in traffic and leads.

• Scalability: Repurpose and refresh content—don’t reinvent the wheel. You’re creating once and using it over and over again.

• Relevance: With regular updates and timely pieces, your audience knows you’re in the know and at the top of your game.

• Conversions: This isn’t just content for content’s sake. Everything funnels into the top layer, where you turn attention into action and revenue.

How to Get Started with the Evergreen Content Pyramid

1. Find Your Core: Identify the most valuable, long-lasting topics for your audience. Create deep, comprehensive content around these—guides, tutorials, case studies—whatever gives the most bang for the buck.

2. Create Evergreen: These are your long-form, hero pieces. Invest the time upfront, and you’ll reap the rewards for years.

3. Keep It Fresh: The world doesn’t stop turning, and neither should your content. Update your evergreen pieces and mix in timely, curated posts to keep your audience engaged and hungry for more.

4. Promote the Hell Out of It: Once you’ve got this treasure trove of content, leverage it. Run webinars, send email sequences, and launch ad campaigns that turn those valuable insights into leads and conversions.

Real-World Example: Neil Patel

Neil Patel’s website is a perfect example of the Evergreen Content Pyramid in action.

• Base Layer: Neil’s “Ultimate Guide to SEO” is an evergreen masterpiece. It’s a go-to resource for anyone diving into SEO, and it’s been consistently pulling in traffic and leads for years.

• Middle Layer: Neil doesn’t let it sit stagnant. He updates it regularly with fresh insights, and pairs it with timely blog posts and curated content that keeps readers coming back.

• Top Layer: Finally, Neil uses that attention to drive conversions. His email courses, webinars, and consulting services seamlessly flow from the value-packed content he’s built over time.

By following this strategy, Neil’s site isn’t just a collection of blog posts—it’s a conversion machine.

Final Thoughts

The Evergreen Content Pyramid is more than just a content strategy—it’s a blueprint for sustainable growth. When you follow this method, you’re not just creating content that fades into the digital abyss. You’re building a long-lasting resource that grows with your audience and drives results day after day.

Now it’s your turn to take this framework and make it your own. Start creating, stay relevant, and watch your content pyramid turn into a revenue powerhouse.

Want some help with this? Reply back and tell me what you need. I’m exploring how I can best help you implement it!

Our research team can create detailed avatars that will transform your marketing strategy and allow you to easily speak your customer’s language. If you’d prefer a reliable done for you solution, simply click here or the link below we’ll set something up right away.

NEED COPY HELP?

Recently, I offered to help a couple of people with their copy needs. Great copy is the most important part of communication—

If they don’t read your message, you don’t have a message!

So…if you’re having issues with your message and your copy, consider being one of the two people I select to work with this month.

RESOURCES:

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Two of our favorites are below (with deals just for us!)

The Crypto Mastermind. This program, by long-term friend John Limbocker, is a gift to us. John wants to get you educated about the right, safe way to invest in the crypto markets. He’s making an irresistible offer to the PrideNomad community, which he’s agreed to extend to Business Impact subscribers as well.

Access the Crypto Mastermind here»

The Surprising Real Estate Strategy. We mentioned this one recently (above, in fact), and it’s a unique and timeless strategy to help you create significant income streams.

Watch the presentation here »

Quiz Answer

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