Business Impact Letter

Real talk about Nancy's event

I don't say yes to many events. Here's why this one's different.

Starting in 90 minutes. Last call.

I'm flying without a parachute. Come watch in real-time (no recordings)

Tomorrow. No filters. No safety net.

Watch it live...

I’m about to publicly test a dangerous assumption

I’m doing something unusual on Wednesday...

Ever watched a live business “Shark Tank” without the TV nonsense?

7pm

Can I be honest with you?

About tonight...

Most conversations fail long before they end. Here's why...

The moment you lost them wasn't where you think.

Why most sales are lost BEFORE the close

The moment you lost them? You probably didn't even notice it.

That "was $497, now $197" thing might be illegal.

And even if it isn't — it's costing you something else.

You're fixing the wrong part of the call.

The close isn't where you lost it.

Here's that breakdown.

A real call. A real moment. Here's exactly what happened.