Why your copy might be quietly killing your sales...

Hey!

We’ve been connected for a while now, right?

Since you’ve been in my orbit, you’ve read my thoughts, ideas, and insights for years (through multiple CRMS and email platforms, too!).

Let’s face it—you’re still reading this because the copy works. If it didn’t, you’d have hit delete a long time ago, or worse, flagged me as spam!

That’s the power of great copy—it can create and maintain long-term relationships…and isn’t that what you want for your business too?

But let’s be real—so many people out there don’t have that kind of connection with their audience.

They’re sending messages into the void, wondering why no one’s clicking, buying, or even responding.

It that’s you, here’s why:

Your copy doesn’t speak to the people you’re trying to reach.

And that’s the real problem: boring copy kills sales.

It’s silent, sneaky, and before you know it, you’ve alienated the very people you’re trying to attract.

Look, listen—It doesn’t matter how great your product or service is if your message doesn’t land.

People have been asking me to write their copy for years… and for the most part, I’ve resisted (yes I’ve made exceptions for friends).

You see, I don’t typically sell myself as a copywriter.

I’ve got my own projects to focus on.

But right now, I’ve got a special surprise in mind for my Mom, and while I’m on this ship (Mom and I are sailing the Caribbean this week), I’ve got some extra time to reflect, be inspired, and take on just two clients.

So, if you’ve got a great offer that needs a winning touch—or a lackluster one that’s just waiting to become a winner—I’m here to help.

Let me tell you a quick story.

Just last week, a business partner of mine asked me to review and “Kenergize” (that’s what we call my editing and refining) a letter he wrote.

He thought it was fine, but wanted another set of eyes on it.

By the time I got to the second sentence, I was turned off.

I instantly knew that he just plugged it into ChatGPT and let the AI create his “personal” message.

It was stiff, detached, and downright repelling. It lacked the human touch.

Frankly, it totally sucked. And if our client would have seen it, it would have had disastrous results.

When I rewrote it—adding his voice, personality, and a story that truly connected—the entire tone shifted, and we were able to keep the client happy.

Let’s face it—lousy messaging means lousy business.

Now, let’s talk about your business.

For years, you’ve trusted me to show up in your inbox with ideas and strategies.

And I’ve seen you stick with me because you know the power of consistency, trust, and connection.

But here’s the thing: Does your copy do the same for your audience?

If you’re not sure, now’s the time to find out.

I’ve been writing copy for over four decades, crafting messages that don’t just sell but build lasting relationships.

And right now, for a very limited time, I’m taking on two new clients to help transform their copy.

If you’ve got:

• A sales page that’s underperforming…

• A video sales letter that needs a punch…

• An email sequence you’ve been dreading to finish…

• Or a cold email campaign that needs to break through the noise…

This is your moment.

Once these two spots are filled, I’m back to focusing on my own work.

But if you want the kind of copy that turns your readers into a loyal tribe (just like you’ve become), let’s talk.

Because here’s the thing: Great copy is the foundation of every lasting business relationship.

It’s what separates you from the competition, what connects you to your customers, and when done right, it becomes your most powerful sales asset.

That’s why the leading direct response marketers have been known to pay over 7-figures for winning campaigns (don’t worry—you won’t pay me that much!).

So, do you want in?

Or are you willing to risk letting your prospects drift away (or run away!)?

Let’s talk.

If your offer is a good fit, I’ll help you craft the kind of messaging that gets results—and maybe even bring a little joy to my Mom in the process.

Simply reply to this email or [email protected] with your best number and time to call. It would be helpful if you would tell me what you’d like to accomplish as well.

If you’re feeling excited about the possibilities, then this is definitely for you. But remember, I’m only planning to take on two clients for two projects.

Are you one of them?

Think BIG!