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Business Impact 122: What a Naked Cat Can Teach You About Sales
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Thought of the Week
You can’t use up creativity. The more you use, the more you have.
Up Front: A Naked Cat?
This Week’s Quiz: Will We Stump You This Time?
Strategic Thinking: Behavioral Economics…Use it Properly
Need Help?: Help is On The Way!
UP FRONT:
A Naked Cat Can Teach You How to Win Friends, Be Memorable and Profit!
We’ve mentioned entertainer Reuben Kaye’s strategy of greeting his audience at the door when they attend his performances.
In fact, my friends Michelle and Pedro of El Expat Insider Mexico told me last week that this strategy was a game-changer for them.
Today, consider the strategy of Celebrity’s Captain Kate McCue.
She’s the first American woman to captain a cruise ship, and the first to command a modern "mega ship".
And she’s a total hoot!
She travels with her cat, Bug Naked, a hairless sphinx cat who’s an Instagram star in her own right.
Bug Naked is known for being a fashionista, and she has over a hundred outfits, uniforms, and costumes. She also has an EU passport, which makes it easier for her to travel the world (I can’t make this stuff up!).
 Yes, this is for real! |  She brings the cat to the event to the theme of Lion King! |
Oh yea, this is for real. And Captain Kate even has a special “Bug Naked Trivia” contest on the ship (it’s fun!).
She does daily riddles on the PA system and makes it clear that she loves what she does. Now here’s the kicker:
When you leave the cruise, she’s there at the end of the gangway to say goodbye—and yes, do a photo op with you (she’s got that down to a science!).
Captain Kate McCue was the first American woman to captain a cruise ship, and the first to command a modern "mega ship". Zoom in and read her name badge!
Consider this—people remember their last interaction with you. Captain Kate ensures that your last interaction with her and her cruise is a favorable one—and even though the photo takes just a moment, she ensures that you feel special.
How can YOU implement this sort of bonding and interaction with YOUR audience (that’s clients, customers, prospects and everyone you connect with)?
Do this consistently and you’ll build an tribe of raving fans. You may find that your revenue rises and your marketing costs can drop!
THIS WEEK’S QUIZ:
Which leading technology company’s first product was a sound oscillator sold to Walt Disney Studios for the production of the film “Fantasia”?
WE RECOMMEND:
It’s Time for The Donut.
What’s the most precious resource in the world?
Your time.
So why would you spend it getting frustrated, confused, or bored by the news?
It’s slanted (this cuts both ways), dense, and negative – oh, so negative. It’s nearly impossible to read and not think humanity’s doomed.
🍩 That’s where The DONUT comes in...
They turn the time-consuming, anxiety-ridden chore of staying informed into a jargon-free guilty pleasure that ensures you’ll be the most interesting person in the room.
Their goal is to deliver news that's unbiased, quick, engaging, and easy-to-understand – and did we mention it’s all 100% free? (Even though the cost of admission also includes access to their prodigious wit.😉)
STRATEGIC THINKING
Boost Your Sales with a Dose of Reality: Behavioral Economics That Works
When you’re looking to bump up those sales numbers, understanding the why behind the buy can make all the difference. Here’s how to use behavioral economics without the fluff—just straight-up, effective tactics:
1. Real Scarcity That Counts:
Legit Limited Offers: Only pull the scarcity card when it’s true (screw that up and you risk your reputation, and potentially legal action).
If you’ve got a special batch of products that once sold out, won’t be back, tell your customers exactly that.
For example, if you’re selling handmade leather bags from a workshop that produces in small batches, let your customers know each piece’s unique story and why they won’t find them everywhere.
Show Don’t Tell: Forget fake reviews. Use genuine customer stories and feedback to show new buyers why people love your product.
Share user testimonials, video reviews, or a live count of happy customers. If people see that others trust you, they’ll likely do the same.
If you think you don’t testimonials (ie for a new product), then get testimonials about how great YOU are from friends and business associates.
3. Anchoring Without the Anchors:
Smart Pricing: Introduce your premium products but always back them up with why they’re priced that way. Help customers understand the value. This makes your other options look more appealing without making them feel tricked.
4. Loss Aversion That Doesn’t Manipulate:
Clear Benefits, Real Deadlines: Use deadlines responsibly. If you have a sale ending or an enrollment closing, make sure your customers know what they’ll miss if they don’t act. “Sign up by midnight to start improving your productivity with our proven methods!” is straightforward and honest. NOTE: After midnight, your offer MUST be over!! That will train the disbelievers to actually take you at your word.
5. Decoy Pricing That’s Fair:
Helpful Comparisons: Offer a comparison that helps customers choose without feeling duped. If you have three subscription levels, clearly outline what each level offers and who it’s best for. Help them choose based on their needs, not just your desire to upsell.
There are some great examples in Dan Ariely’s book Predictably Irrational.
Using these strategies right means being honest and upfront with your customers. It’s not just about selling more—it’s about creating genuine value that encourages buyers to come back. Remember, the best sales strategy is one where everybody wins.
Our research team can create detailed avatars that will transform your marketing strategy and allow you to easily speak your customer’s language. If you’d prefer a reliable done for you solution, simply click here or the link below we’ll set something up right away.
NEED COPY HELP?
Last week, I offered to help a couple of people with their copy needs. Great copy is the most important part of communication—
If they don’t read your message, you don’t have a message!
So…if you’re having issues with your message and your copy, consider being one of the two people I select to work with.
RESOURCES:
We’re big believers in diversified income generation. We want to work less and play more…so we enthusiastically advocate that you consider investing (wisely) in a variety of areas.
Two of our favorites are below (with deals just for us!)
The Crypto Mastermind. This program, by long-term friend John Limbocker, is a gift to us. John wants to get you educated about the right, safe way to invest in the crypto markets. He’s making an irresistible offer to the PrideNomad community, which he’s agreed to extend to Business Impact subscribers as well.
The Surprising Real Estate Strategy. We mentioned this one recently (above, in fact), and it’s a unique and timeless strategy to help you create significant income streams.
Incredible totally no-fee business banking. It’s who we use!
Quiz Answer
Hewlett-Packard.
Hewlett-Packard’s first financially successful product was a precision audio oscillator, the Model HP200A. Walt Disney purchased multiple units to develop and test a new sound system for the movie “Fantasia.”
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