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- You Asked. Here's the Strategy.
You Asked. Here's the Strategy.
The speaker/coach/consultant play that's quietly printing money.
Hey,
Well... that didn't take long.
I sent Wednesday's email about the Hug-Cloaked Offer...
And my inbox EXPLODED.
Coaches. Speakers. Consultants.
All asking the same thing:
"What's the strategy you mentioned for high-ticket offers?"
"How does this work for MY business?"
"Can you implement this for me?"
So... I figured I'd just show you.
Here's the Play:
Let's say you're a coach.
You help people solve a specific problem.
And you've got a high-ticket offer... anywhere from $3K to $50K+.
The PROBLEM most coaches face?
Getting people to actually BOOK a call.
Because "strategy calls" feel like traps.
Prospects know what's coming.
The pitch. The close. The pressure.
So they ghost.
Or they book... and don't show.
Or they show... but their guard is UP.
Makes selling way harder than it needs to be.
Here's how the Hug-Cloaked Offer fixes this:
Instead of offering a "strategy call..."
You offer something VALUABLE.
Something people actually WANT.
Like a free subscription to The Daily Hug.
(A daily dose of positivity, connection, and encouragement.)
But here's the kicker...
When they subscribe, you ALSO give them a 15-minute implementation session.
Not a pitch.
Not a "discovery call."
A real, valuable session where you help them implement what they're learning.
Here's a real example:
We're doing this RIGHT NOW for a client who does addiction recovery coaching.
Her audience?
People who are fighting every day to stay clean.
They NEED encouragement.
They NEED reminders of their worth.
They NEED support.
So the Kindness Offer is simple:
Subscribe to The Daily Hug (because you need a hug every day to reinforce the goodness of who you are and keep yourself out of trouble)...
And when you do, I'll give you a 15-minute implementation session on how to use The Hug to better fit your life.
Now... what happens on that call?
She SERVES.
She gives them real value.
She helps them implement what they're getting from The Daily Hug.
And at the END of the call... naturally... the conversation shifts to:
"What's next?"
"Would you like to work with me in a group setting?"
"Or one-on-one?"
Not pushy.
Not scripted.
Just a natural next step.
And here's why this works SO well:
Because you're not SELLING on that call.
You're SERVING.
But service... when done RIGHT... leads to sales.
I used this EXACT strategy years ago with my VIP programs.
People would upgrade to get a 15-minute call with me.
And those calls made me HUNDREDS of thousands of dollars.
Not because I was pitching.
But because I was DELIVERING massive value in 15 minutes.
Some of them joined my high-ticket programs.
Some of them gave me killer testimonials.
Some of them just became raving fans who referred others.
And ALL of them helped me understand my audience better...
So I could craft offers that met their REAL needs.
Honestly?
I should've been paying THEM for those 15 minutes.
But here's the REAL magic of the Hug-Cloaked Offer:
It doesn't JUST get people on a call with you.
It keeps YOUR NAME in front of their audience... EVERY. SINGLE. DAY.
Because when someone subscribes to The Daily Hug...
They're getting a message from YOU (or your client) daily.
That's brand building.
That's trust building.
That's the kind of exposure agencies charge THOUSANDS for.
And we do it for a fraction of the cost.
So if you're a speaker, coach, or consultant...
And you're tired of "strategy calls" that feel slimy...
And you want a way to serve FIRST... and sell SECOND...
While keeping your name in front of prospects every single day...
This is it.
Or if you're ready to talk about implementing this for YOUR business...
Hit reply and let's chat.
Mission meeting momentum.
Heart meeting hustle.
Think BIG!
Ken
P.S. The 15-minute implementation call is the secret weapon. It's not a pitch. It's pure value. And THAT'S what makes it convert.
P.P.S. If you're wondering how this applies to YOUR specific market... just ask. I love talking about this stuff.