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- Why most sales are lost BEFORE the close
Why most sales are lost BEFORE the close
The moment you lost them? You probably didn't even notice it.
Most people think they lose the sale at the end of the call.
Price objection.
Need to think about it.
"Send me some info."
Ghosting.
But after reviewing a ton of sales conversations recently...
I've become convinced the real damage usually happens MUCH earlier.
A subtle shift.
A question that changed the emotional dynamic.
A moment where the buyer stopped feeling understood...
Or stopped trusting the direction of the conversation.
And the salesperson (you!) never even noticed it happening.
That's what I want to show you this Thursday.
I'm hosting a live session where we're gonna break down real sales conversations...
And look at the hidden moments where deals actually started slipping away.
Not "sales tips."
Not scripts.
Not motivation.
Just real calls. Real breakdowns. Real answers.
If you sell through Zoom calls, discovery calls, demos, consultations, or phone conversations...
This will probably change how you listen forever.
"The Exact Words That KILLED Your Last Deal"
LIVE • Free • Thursday, May 14th • 7PM Eastern
One more thing:
If you've got a call recording or transcript from a deal that died...
And you're not sure why...
You can submit it for possible live review.
We'll break it down anonymously. No names. No company details.
Just the conversation... and what it reveals. You’ll get your chance once you secure your spot!
See you Thursday,
Ken
P.S. No replay planned. This is live... so you can watch the breakdowns in real time and ask questions on the spot.