When did you actually lose them?

I've become a little obsessed with a strange question.

When did you actually lose them?

Maybe you gave a presentation that went really well.

People laughed. They took notes. They complimented you afterward. Maybe they even told you how much they needed to hear it.

And then…

Nothing.

No booking. No client. No next conversation.

Or maybe it happened on a sales call.

The prospect was engaged.

They asked good questions.

They told you it made sense.

You hung up thinking:

That went really well.

Then came:

"Let me think about it."

Or worse… silence.

Here's the part I find fascinating:

That usually isn't the moment you lost them.

Something happened earlier.

A question you answered when you should have gone deeper.

A transition that quietly changed the energy.

A buying signal that sounded like casual conversation.

A moment where everything still felt good to you, while something had already begun to change for them.

And because you were the one doing the talking… you probably never saw it.

Tomorrow night, my friend Dannella Burnett and I are doing something about that.

We're going inside real presentations and real business conversations to learn how to recognize the moments most of us miss while we're actually in them.

Not the obvious disasters.

The ones that seemed to go well.

And then we're going to look at the question that can actually make you better:

What could you have done differently?

If you're a speaker, author, coach, consultant, entrepreneur, or simply someone whose business depends on important conversations, I think you'll find this fascinating.

It's tomorrow night:

Wednesday, August 12
7 PM Eastern

It's live, and there's no replay planned.

Come join us!

Ken

P.S. Here's the part I can't stop thinking about:

You missed it because of where you were standing when it happened. Those blind spots are VERY expensive.