What percentage quietly evaporates?

Most people never measure this. But over time, it compounds.

What percentage of your ad budget quietly evaporates… after the campaign ends?

Not during.

After.

You pay to acquire attention.
You push the offer.
You close what you close.

Then the campaign ends.

And a percentage of those paid leads slowly disengage over the next 30–90 days.

Not unsubscribed.

Just colder.
Less attentive.
Less connected.

Most people never measure that layer.

Because it doesn’t show up on the campaign dashboard.

But over time, it compounds.

I’m walking through how to identify that leakage — and what to install instead — on Thursday.

If you’re spending money to grow, you should probably be there.

Think BIG!

Ken