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- The part I left out last week...
The part I left out last week...
(It's the reason I actually agreed to do this)
Hey,
Quick follow up from last week.
I told you I almost said no to speaking on this Big Impact Experts panel.
But I didn't tell you what CHANGED my mind.
So here it is:
A few months ago, I was talking to a client who was absolutely CRUSHING it with their events.
Selling out rooms. Making six figures per event.
Looking good on paper.
But when I asked them how their BUSINESS was actually doing...
They got quiet.
Turns out... they were stressed out of their mind.
Because the second an event ended...
The revenue stopped.
Which meant they had to immediately start promoting the NEXT event.
Just to keep the lights on.
It was like being on a treadmill that never stops.
And here's the thing...
This person wasn't alone.
Most event-driven businesses operate this way.
They think the EVENT is the business.
When really... the event is just the BEGINNING.
The REAL money (and the real FREEDOM) comes from what happens AFTER.
From turning those one-time buyers into long-term clients.
That's what I'll be breaking down on this panel.
How to build CONTINUITY into your model...
So you're not constantly starting from zero.
And I'm speaking alongside four other sharp people who are solving similar problems in their own lanes:
→ Steve Brossman (sell without being pushy)
→ Nyrie Roos (turn presentations into client machines)
→ Yvonne McCoy (consistent clients, not feast-or-famine)
→ Nina Froriep (grow your authority on LinkedIn organically)
It's free. It's live. And it might just be the thing that finally gets you OFF the hamster wheel.
Think BIG!
Ken
P.S. If you're already registered... ignore this. See you at the event.