The follow-up that doesn't feel like follow-up

Black Friday's over.

Cyber Monday's done.

And if you're like most people...

You're probably staring at your email list right now thinking:

"I should probably follow up with these people."

Followed immediately by:

"But GOD I don't want to be annoying."

Yeah.

I get it.

Nobody wants to be that person.

The nudger.

The "just circling back!" guy.

The human equivalent of a mosquito that won't leave your ear alone.

But here's the thing...

Follow-up IS the backbone of your revenue.

You know it. I know it.

We all know it.

So the REAL question is:

How do you stay top-of-mind...

Convert more...

And revive cold audiences...

WITHOUT actually "following up?"

Glad you asked.

Because I just watched this play out in real time with a client.

And the results were... kinda ridiculous.

Let me tell you what happened.

The Coach Who Was Stuck (and didn't know it)

I'm not gonna use her real name.

We'll call her Jane.

Jane works with people in recovery.

Serious work.

Life-changing work.

The kind of work that MATTERS.

But like most coaches...

She was trapped in the 1:1 model.

Trading time for money.

Maxed out on hours.

No room to grow.

She KNEW she wanted to launch a group program.

She KNEW it would change everything.

But she kept waiting for "the right time."

And we both know what that means.

Never.

So instead of waiting...

Instead of building the perfect program in a vacuum...

We did something different.

We created a Trojan Horse.

Something small. Something helpful. Something FREE.

And we used it to wake up her sleeping list.

The Email That Changed Everything

We wrote 3 emails.

Nothing fancy.

No hype.

No "limited-time mega-launch bullshit."

Just this:

"I found something that can support you.
It's free.
It's called the Daily Hug — your Daily Emotional Nutrition.
It’s a tiny daily moment that helps you feel seen, grounded, and supported…and not alone in whatever you’re carrying.
Grab it here.
And to help you get the most out of it...
I'm giving you a free 15-minute call to anchor it into your recovery plan."

That's it.

Warm. Relevant. Human.

And her audience responded.

71% opted in.

Let me say that again.

In 2025...

When people barely open ANYTHING...

71% of her list said YES.

But here's the part most people miss...

Why This Actually Worked

I didn't give Jane templates.

I didn't hand her generic swipe files.

I didn't say "just plug in your name and hit send."

I wrote those 3 emails FOR her.

In HER voice.

Her tone. Her rhythm. Her warmth.

So when her people read them...

They didn't just see words on a screen.

They felt HER presence again.

And THAT'S why the list reactivated.

That's why trust rekindled.

That's why 71% opted into the Daily Hug.

Because the message felt like it came from a PERSON.

Not a marketing robot.

And those 15-minute calls?

That's where things got interesting.

The Call That Sells Without Selling

Jane's integration call wasn't a pitch.

It was pure service.

She helped people figure out how to USE the Daily Hug.

How to integrate it into their recovery plan.

How to make it WORK for them.

But at the end of the conversation...

The most natural thing in the world happened.

"So... what do you want to do next?"

Boom.

Door open.

Some chose 1:1.

Some asked about a group.

Some requested more resources.

Some offered testimonials.

Some shared referrals.

Every single path was a win.

And even for the people who didn't buy?

She walked away with:

• Deeper audience insight
• Perfect language for future offers
• Video testimonials
• Warm goodwill
• A revived, emotionally connected list

This is follow-up without following up.

This is how you stay top-of-mind... without being annoying.

This is what I call the Kindness Offer.

And it works.

Now... here's the deal

I'm heading to Taiwan this week.

(Taking my mom. Gonna hit night markets and eat dumplings until I hate myself.)

Which means my brain is about to be 12 time zones away.

And I refuse to write custom emails for people...

While I'm half-asleep on airport Wi-Fi.

So I'm only taking 10 more Kindness Offer clients before I leave.

Because when I write your 3 emails...

I write them as YOU.

That requires focus.

Quiet.

And a non-airplane internet connection.

If you want:

→ A clean, warm way to re-engage your audience
→ A Trojan Horse that leads people straight into your programs
→ A daily emotional touchpoint that nurtures your list FOR you
→ Three custom emails that sound exactly like you...

Then this is your week.

You can wait for January like everyone else...

And get lost in that New Year resolution madness.

OR...

Get your infrastructure in place NOW.

So you can start 2026 already moving.

👉 KindnessOffer.com

There's a bonus inside.

It might not survive my trip.

(I make no promises when I'm hopped up on bubble tea.)

People have been shocked at how affordable this is...

And how fast the ROI hits.

Find out why.

👉 KindnessOffer.com

Talk soon,

Ken

P.S. Jane didn't wait for the 'right time.' Now her dormant list is bringing in clients. Her calendar's full. And she's not trading hours for dollars anymore. Just saying...