The fatal flaw in the launch model

Most launches are considered “successful” if they convert around 5–10%.

But that also means something most operators never stop to think about.

90–95% of interested buyers didn’t purchase during the promotion.

Not because they weren’t interested.

But because the launch window closed before they finished deciding.

So the real question becomes:

What happens to those buyers next?

Do they come back to you when they’re ready…

Or do they buy from whoever runs the next promotion?

I put together a short strategy briefing that walks through this dynamic and why most launches quietly leave a large portion of buyer demand behind.

You can read it here »

It takes about six minutes.

P.S. There’s also a simple calculator inside that estimates how much demand your last launch may have created but never captured.