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Hey,

Quick question before we dive in:

What's the ONE thing you've been avoiding in your business... because it feels uncomfortable?

Hit reply. Tell me.

I'm curious.

🕞 The 3:30 A.M. Strategy — and Why It Worked

It was 3:30 in the morning.

Most sane people were asleep.

I was making cold calls.

Well... sort of.

I wasn't actually TALKING to anyone.

(God forbid.)

I was leaving voicemails for business owners.

And here's the thing…

I could've done this at a WAY more reasonable time.

I'm in Miami visiting my mom before we head to Taiwan.

So it's not like I had to call at that hour.

I just... did.

Why?

Honestly? Because I wanted it DONE.

And I knew if I waited until "the right time..."

It would never happen.

Here's what I've learned after years of running businesses:

You don't get results doing only the things that feel comfortable.

You get results doing the things that GET results.

Even at stupid hours.

Even when it feels awkward.

Even when you'd rather be doing literally anything else.

Most business owners SAY they want growth.

They say they want more clients.

More revenue.

More freedom.

But when it comes time to actually DO the uncomfortable shit...

They find excuses.

"I'll do it tomorrow."

"I need to refine my pitch first."

"I'm not ready yet."

Meanwhile... someone else is making the calls.

Someone else is shipping the offer.

Someone else is winning.

But here's the REAL reason I was willing to make those calls at that hour...

I wasn't just pitching some generic service.

I was sharing a mission.

See… our goal is to get The Daily Hug into the hands of 100 MILLION people.

Change the world one human at a time.

Make people a little happier. A little less lonely.

And we built a Trojan Horse to do it.

Something we call The Hug-Cloaked Offer.
(We've also been calling it the Kindness Offer—we're testing.)

It wraps KINDNESS around an irresistible offer…

So it doesn't FEEL like marketing.

It feels like generosity.

But it drives real results.

For businesses. For customers. And for our mission.

I've been testing it. Refining it. Using it.

And honestly?

It's the reason I had the confidence to pick up the phone at 3:30 in the morning.

Because when what you're offering is tied to something BIGGER than just making a sale…

The pitch doesn't feel slimy.

It feels like service.

The work doesn't feel like a grind.

It feels like contribution.

And here's the thing...

This approach WORKS.

One business owner called me back the next day.

Said it was the most "human" pitch he'd ever received.

Another one—my friend Jackie—tested the Hug-Cloaked Offer...

And pulled a 45% conversion rate.

Not a typo.

Forty-five. Percent.

So here's my question for YOU:

What's YOUR mission?

And what are you willing to DO to achieve it?

Because action beats perfection every time.

Momentum beats "waiting for the right moment."

And when your offer is wrapped in something people actually WANT to receive...

The whole game changes.

If you're curious what this whole "Hug-Cloaked Offer" thing actually IS...

And how it's helping us spread The Daily Hug to 100 million people…

👉 Check it out here.

Mission meeting momentum.

Heart meeting hustle.

Think BIG!

Ken

P.S. If you're sitting on an offer... a follow-up... a system you KNOW you need to implement... this is your sign.

Do it today.

Don't wait for permission.

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