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Thought of the Week

In this Week’s Newsletter:

Up Front: The Lazy Way to Build a Media Empire

This Week’s Biz Quiz: Will We Stump You This Time?

Strategic Thinking : Are You Too Distracted to Succeed?

Need Help?: Help is On The Way!

UP FRONT: 

The LAZY Way to Build a Media Empire
(A quick lesson in strategic shortcuts)

Ever notice how the REAL ballers never start from scratch?

Let me teach you something about building media empires...

Something I learned from studying Rupert Murdoch.

(Stick with me... there's a valuable lesson here.)

That crafty old bastard didn't build his empire by grinding out content from zero...

He understood a fundamental truth about business growth:

Sometimes the smartest path forward is strategic acquisition.

In other words... buy assets that are ALREADY working.

Then make them BIGGER.

This is particularly relevant when it comes to newsletters...

Because I've spent YEARS teaching entrepreneurs how to launch them.

Ran "Launch Your Newsletter" challenges...

Built the Newsletter Growth Academy...

Watched hundreds of smart, motivated people dive in...

And you know what I learned?

Building from scratch is a GRIND.

Not just any grind...

We're talking about:
• Months of content creation with minimal feedback
• The slow, painful process of subscriber growth
• Testing different monetization methods
• Building systems and processes that actually work
• Developing your unique voice and positioning

Most people simply don't have the patience.

(Or the resources...)

To push through those early stages.

But here's where it gets interesting...

Once you GET past those early struggles?

Newsletters become absolutely invaluable.

Why?

Because they combine the two most ESSENTIAL elements of modern business:

MEDIA and DATA.

Let me break this down...

In today's digital economy, there are two types of companies that consistently win:

1. Those who control the MEDIA (they shape the conversation)

2. Those who own the DATA (they control the profits)

Newsletters give you BOTH.

That's why they've become the secret growth engine behind today's most influential and profitable media companies.

But here's the thing most people miss...

You don't HAVE to build it all from scratch.

Sometimes the smartest move is starting with an asset that's ALREADY working.

Which brings me to why I'm writing this...

I've spent years perfecting the BusinessImpact Letter.

Took it from sad little 10% open rates...

To a consistent 57% BEAST.

Without constant pitching or burning the list to the ground.

But my attention is being pulled in new directions...

Got some exciting tech ventures absolutely EXPLODING right now:
• An AI event assistant that's taking off
• Website visitor identification software that needs my focus
• New opportunities that require my full attention

So I'm making a strategic decision...

I'm selling the BusinessImpact Letter.

This means YOU have an opportunity to:
• Skip the painful "building from scratch" phase
• Start with a proven brand people already trust
• Take over a highly engaged list (57% opens ain't no joke)
• Gain instant authority in the space
• Access multiple ready-to-go revenue streams

Basically... all the benefits of owning a valuable media asset...

Without the years of grinding it typically takes to build one.

But I have to be clear with you...

Smart opportunities don't stay available long.

And this one definitely won't.

So if you're interested in owning a real media asset...

That's already producing results...

Hit reply and let's talk.

Who knows... maybe you're the next media mogul.

(Just hopefully with better intentions than Murdoch.)

P.S. If you're wondering "why would he sell something that's working?"

It comes down to opportunity cost.

When you've got multiple ventures pulling you in different directions...

Sometimes the smartest move is focusing your energy where it matters most.

That's what I'm doing.

Which means someone else gets to profit from all the hard work I already put in.

Pretty sweet deal if you ask me.

Hit reply if you want in.

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_{Past performance is not indicative of future results. Email may contain forward-looking statements. See US Offering for details. Informational purposes only.}

THIS WEEK’S BIZ QUIZ:

STRATEGIC THINKING:

Are You Too Distracted to Succeed?

If you’re anything like me, you’ve probably said “yes” to way too many things in your business. After all, opportunities look tempting, don’t they?

But here’s the brutal truth—every time you say yes to one thing, you’re quietly saying no to something else. Usually, it’s your core genius, your true passion, or your most profitable venture.

Even Warren Buffett, the Sage of Omaha himself, says that truly successful people say NO to almost everything. And he’s worth $100 billion—so maybe he knows something we don’t?

The “Nice-to-Do” Trap

Take a moment now—be honest—what are you doing today that’s nice, but not essential? What projects are eating up your energy, money, or bandwidth, but aren’t aligned with your ultimate goals?

Here’s how successful entrepreneurs solve this—they relentlessly prune the non-essentials.

Even giant corporations regularly sell off divisions and subsidiaries, not because they’re failing, but because they’re distractions from the core mission. They understand a simple principle:

Focus equals power.

Why I’m Taking My Own Advice

I recently did this myself. After careful reflection, I realized publishing this newsletter—the BusinessImpact Letter—while valuable, is not my core mission anymore. It’s great, but it’s not aligned with where I’m going next. So, even though it’s profitable, boasting a stunning 57% open rate (way higher than typical newsletters), I’m selling it.

Why? Because my core genius is in creating possibilities…such as cutting-edge AI-driven business solutions that dramatically boost revenue. Like:

• Alex, our amazing AI voice assistant who fills events and converts free registrations into paid VIP customers (trust me, it’s incredible and profitable—I’m giddy every time I listen to him). If you’re doing any sort of events, you should check him out here.

• ZenWare Insights, the “secret weapon” that identifies visitors who browse your website but never opt-in. (Yes, you actually get their data! Insane, right?)

Our tech team is fully focused on these solutions—no distractions, maximum results.

So Here’s My Challenge for You

Ask yourself:

• Where should your true focus lie?

• What should you stop doing—today—to reclaim your clarity and profitability?

Ruthlessly pruning distractions isn’t easy, but it’s essential. Choose your core mission and shed everything else.

Your success—and sanity—depend on it.

RESOURCES:

We’re big believers in diversified income generation. We want to work less and play more…so we enthusiastically advocate that you consider investing (wisely) in a variety of areas.

Two of our favorites are below (with deals just for us!)

The Crypto Mastermind. This program, by long-term friend John Limbocker, is a gift to us. John wants to get you educated about the right, safe way to invest in the crypto markets. He’s making an irresistible offer to the PrideNomad community, which he’s agreed to extend to Business Impact subscribers as well.

Access the Crypto Mastermind here»

The Surprising Real Estate Strategy. We mentioned this one recently (above, in fact), and it’s a unique and timeless strategy to help you create significant income streams.

Watch the presentation here »

Quiz Answer