Was this forwarded to you? Sign up here as a charter subscriber.

Thought of the Week

In this Week’s Newsletter:

Up Front: The $1 Test…Can you do this?

This Week’s Biz Quiz: Will We Stump You This Time?

Reality Check: Your Website is Bleeding Money

Strategic Thinking : Why Motivation is Bullshit

Need Help?: Help is On The Way!

UP FRONT: 

The $1 Test: Why Your Next Big Move Doesn't Have to Be So Damn Scary

Let's get uncomfortably real for a minute...

You're already successful at what you do.

You've proven you can make money.

Build something valuable.

Help people get results.

So why do you get so damn NERVOUS about launching something new?

That next book...

That new course...

That premium offer you KNOW your market needs...

It's like all that previous success goes right out the window.

And suddenly you're back to being that scared newbie...

Overthinking every detail.

Planning everything to death.

Trying to make it "perfect" before you even test it.

(Sound familiar?)

Well, I got some news that might help you sleep better:

You don't have to bet the farm on your next move.

You just need ONE DOLLAR.

Let me explain...

If you can get ONE person to pay you ONE DOLLAR for your new idea...

You've already proven more than most entrepreneurs ever will.

Because that dollar isn't about the money.

It's about VALIDATION.

Think about it...

• If someone will pay a dollar for your rough idea...
• They'll probably pay $100 for the polished version
• And maybe $1000 for the premium package

But you'll never know until you TEST.

And testing doesn't require:

• A perfect sales page
• A 47-step launch sequence
• Your life savings invested upfront

It just requires having the guts to ASK.

Here's what I want you to do TODAY:

1. Take that idea that's been floating in your head
   (You know the one... that thing you KNOW would help people)

2. Find ONE person who fits your target market
   (Someone who already knows, likes and trusts you)

3. Tell them you're testing something new
   (Be honest - people love being early adopters)

4. Ask if they'll pay ONE DOLLAR to be your guinea pig
   (If they say yes... you're onto something)

That's it.

Because here's the truth about business:

All that "experience" you have?

It doesn't mean shit when you're creating something new.

You still gotta TEST.

You still gotta VALIDATE.

You still gotta make sure people actually want what you're selling.

But you don't have to risk it all to find out.

Just start with a dollar.

And let the market tell you if you're onto something.

Because wouldn't you rather know NOW...

Before you waste 6 months building something nobody wants?

So what's it gonna be?

Are you gonna keep that million-dollar idea locked in your head?

Or are you gonna put it to the $1 test?

Hit reply and tell me what you're testing this week.

I might even be your first customer. 😉

P.S. The fact you're nervous about this is actually a GOOD sign. It means you still care enough to push yourself. Don't lose that!

REALITY CHECK:

Hard Truth. Your Website is Bleeding Money Right Now.

Let's have an uncomfortable conversation.

Your website?

The one you think is doing "pretty good?"

It's probably losing 97% of your potential customers.

And the worst part?

You can't even SEE them leaving.

They're like ghosts...

Haunting your site...

Looking at your products...

Getting RIGHT to the edge of buying...

Then vanishing forever.

(Along with the revenue they could've brought you.)

Here's the thing though...

The tech exists to IDENTIFY these invisible visitors.

To track them.

To get their contact info.

And to bring them back.

(The big boys are paying $5K monthly for this stuff.)

But there's a new player that's making this enterprise-level tech available to everyone...

For a fraction of that price.

It's called ZenWare Insights.

And it's processing over 70 BILLION data points daily...

To help you recover those lost sales.

Want the full story?

Including exactly how much money YOUR site might be losing?

Click here to read the full breakdown (and see if this tech is right for you):

P.S. There’s some crazy early access pricing right now. But it won't last long.

SUPPORT TODAY’S SPONSOR:

Does the news have you feeling a bit like this lately?

❤️🍩 Welcome to Positive DONUT...

You just found a community of positive, hopeful, and optimistic people navigating our world in the best way we can – by seeing things on the bright side 😎.

Our goal is to deliver good news from around the world that's sure to have you feeling all sorts of warm fuzzies and gratitude for the little joys all around you. And what’s even better? We also include mindfulness and wellness tips to help you live your best life every day– and did we mention it’s all 100% free? 

So what are you waiting for? Join 19,000+ other readers dedicated to celebrating the daily good, for free 🥰. 

THIS WEEK’S BIZ QUIZ:

STRATEGIC THINKING:

Why Motivation is Bullshit (And What Actually Works)

You know that feeling when you're lying in bed...

Scrolling through Instagram...

Looking at all these "entrepreneurs" crushing life...

While you're 6 episodes deep into a Netflix binge?

Yeah. We've all been there.

And let me tell you something that might totally annoy you:

Those super motivated "crushers" you're watching?

They feel just as lazy as you do.

The only difference?

They stopped waiting to "feel motivated."

Because motivation is like that friend who says they'll help you move...

But bails at the last minute with some bullshit excuse.

Unreliable. Flakey. Gone when you need it most.

(And if you're waiting for it to show up before you take action... you're gonna be waiting a LONG time.)

Here's what actually works:

Systems that make success AUTOMATIC.

Or as bestselling author James Clear puts it:

"You do not rise to the level of your goals. You fall to the level of your systems."

Translation: Stop trying to PSYCHE yourself up...

And start making success your DEFAULT setting.

Here's how:

1. Make it OBVIOUS AF

Want to write every day?
Leave your laptop open with a blank doc.

Want to work out?
Put your gym clothes where you'll trip over them.

Want to start that business?
(You know... the one we talked about in the last article...)

Put a damn DOLLAR on your desk to remind you what validation actually looks like.

Your brain is lazy.

If it can't see what needs to be done...

It's gonna default to Instagram. Every time.

2. Make it STUPIDLY easy

Forget that "go big or go home" nonsense.

Write ONE sentence.
Do ONE pushup.
Make ONE sales call.

Remember that $1 test we talked about earlier?

It works because it makes starting feel EASY.

You don't need the perfect funnel...

You just need ONE person to say yes.

Momentum beats motivation.

Every. Damn. Time.

3. Make it AUTOMATIC

Here's a trick called "habit stacking..."

You basically tie your new habit to something you ALREADY do:

"After I pour my coffee... I'll write one sentence."

"After I brush my teeth... I'll do one pushup."

"After I check my phone... I'll send one sales message."

Your brain loves patterns more than it loves being lazy.

Use that to your advantage.

Here's the bottom line:

Success isn't about "feeling it."

It's about building a system that works... even when you don't.

Because the people ACTUALLY crushing it?

They feel just as unmotivated as you do sometimes.

They just stopped letting that be an excuse.

So here's your homework:

Pick ONE thing you've been waiting to feel "motivated" about...

And design a stupid-simple system to make it happen.

(Seriously. Make it so simple it feels like cheating.)

Then hit reply and tell me what it is.

Because if you're willing to share it...

You're already ahead of 90% of people reading this.

P.S. Still waiting to "feel ready" to test that business idea?

Scroll back up to our first article about the $1 test.

Then realize that "motivation" is just another way of saying "I'm scared."

And that's okay. Do it scared.

Want some help with this?

I'm opening up a few consulting slots over the next week for businesses ready to fix their marketing and their blind-spots. If you want some real-world, no-nonsense assistance (and stop wasting money on old strategies that don't convert), reply to this email and we'll set something up.

RESOURCES:

We’re big believers in diversified income generation. We want to work less and play more…so we enthusiastically advocate that you consider investing (wisely) in a variety of areas.

Two of our favorites are below (with deals just for us!)

The Crypto Mastermind. This program, by long-term friend John Limbocker, is a gift to us. John wants to get you educated about the right, safe way to invest in the crypto markets. He’s making an irresistible offer to the PrideNomad community, which he’s agreed to extend to Business Impact subscribers as well.

Access the Crypto Mastermind here»

The Surprising Real Estate Strategy. We mentioned this one recently (above, in fact), and it’s a unique and timeless strategy to help you create significant income streams.

Watch the presentation here »

Quiz Answer