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Thought of the Week

In this Week’s Newsletter:

Up Front: Lessons from SNL’s 50th Anniversary

This Week’s Biz Quiz: Will We Stump You This Time?

Reality Check: Your Website is Bleeding Money

Strategic Thinking : How Uber Just Torched Years of Customer Loyalty over $9.16

Need Help?: Help is On The Way!

UP FRONT: 

🌈 SNL’s 50th Anniversary is Teaching Us All A Masterclass in Content Repurposing

NBC is putting on a masterclass in content repurposing right now.

And if you're sleeping on it, you're missing out on some SERIOUS business lessons.

See, they could've just done a basic anniversary special for SNL's 50th...

Called it a day...

And moved on.

Instead, they're turning this milestone into a multi-platform CONTENT EXPLOSION.

We're talking about:
• A new movie about the first episode
• Multiple TV specials
• A music showcase at Radio City Music Hall
• Countless interviews with past stars
• Social media campaigns
• Documentary features

And here's the genius part...

They're not just recycling old clips.

They're creating NEW content ABOUT the old content...

Which creates FRESH interest in the original stuff.

Look at what smart course creators do with their content:

Take a killer workshop recording...

Turn the best segments into short-form videos...

Extract the key frameworks for social posts...

Build case studies from student success stories...

Even turn popular modules into standalone products.

Or what about consultants?

Every client call is a goldmine of content waiting to be repurposed.

(With permission, of course.)

Record the call...

Pull out the best insights...

Turn them into articles, posts, even entire courses.

Hell, look at Gary Vee.

One piece of long-form content becomes:
• 30+ micro pieces of content
• Various platform-specific edits
• Quote cards
• Blog posts
• Newsletter material

And the crazy part?

Each piece often performs BETTER than the original.

Because different people consume content differently.

Some want to read.

Others prefer video.

Many just want the bullet points.

Look, here's the truth about content:

Creating something ONCE and using it ONCE is like buying a Ferrari and only driving it to church on Sundays.

It's a waste of horsepower.

Every piece of content you create should have multiple lives...

Multiple forms...

Multiple ways to reach and impact your audience.

Because sometimes people need to hear the same message in different ways before it clicks.

So take a page from NBC's playbook.

Look at your content vault.

And ask yourself:

"How many different ways can I serve this meal?"

Because if SNL can make 50 years of content feel fresh and exciting...

Imagine what you could do with just ONE year of yours.

P.S. Speaking of repurposing... pretty sure this letter's gonna end up in an upcoming podcast episode, on the YouTube channel and more!

REALITY CHECK:

Hard Truth. Your Website is Bleeding Money Right Now.

Let's have an uncomfortable conversation.

Your website?

The one you think is doing "pretty good?"

It's probably losing 97% of your potential customers.

And the worst part?

You can't even SEE them leaving.

They're like ghosts...

Haunting your site...

Looking at your products...

Getting RIGHT to the edge of buying...

Then vanishing forever.

(Along with the revenue they could've brought you.)

Here's the thing though...

The tech exists to IDENTIFY these invisible visitors.

To track them.

To get their contact info.

And to bring them back.

(The big boys are paying $5K monthly for this stuff.)

But there's a new player that's making this enterprise-level tech available to everyone...

For a fraction of that price.

It's called ZenWare Insights.

And it's processing over 70 BILLION data points daily...

To help you recover those lost sales.

Want the full story?

Including exactly how much money YOUR site might be losing?

Click here to read the full breakdown (and see if this tech is right for you):

P.S. There’s some crazy early access pricing right now. But it won't last long.

SUPPORT TODAY’S SPONSOR:

Fast, impartial news that’s actually enjoyable to read

The DONUT: We love you, too, Ron Burgundy. And we also love sifting through the jumbled, biased, and negative mess that is today’s news landscape.

“Why?” or “To what end?” you may ask. Which, tbh, are both great questions we’re still working through in therapy. But you probably don’t care about that.

ANYways… At The DONUT, we aim to turn the time-consuming, anxiety-ridden chore of staying informed into a jargon-free guilty pleasure that ensures you’ll be the most interesting person in the room.

Through a series of newsletters, we deliver impartial, quick, engaging, and easy-to-understand news – all 100% free.

So if you’re sick of being outraged, reading slanted journalism, or just spending time weeding through a bunch of sources to figure out the truth, take 10 seconds to give us a try.

THIS WEEK’S BIZ QUIZ:

STRATEGIC THINKING:

🔥 How Uber Just Torched Years of Customer Loyalty over $9.16

Let me tell you a quick story about how to torch customer loyalty...

And piss away years of goodwill...

Over less than 10 bucks.

So I'm heading to a party last Saturday night...

Book an Uber for $39.72.

Simple enough, right?

Wrong.

Because when the charge hit...

It was actually $48.88.

Sneaky bastards slipped in a $9.16 "booking fee."

That's a 22% surcharge they conveniently forgot to mention upfront.

Now look...

I'm not here crying about nine dollars.

This isn't about the money.

It's about the PRINCIPLE.

And more importantly...

It's about the absolutely STUPID business decision Uber just made.

See, when I tried to dispute this through their help system...

There was no option to address the specific issue.

No way to communicate directly.

not cool…

Had to go public on Twitter to even get a response.

(Which, props to their social team, was quick.)

But their response?

"We disclosed the $48.88 fare upfront."

Except... they didn't.

And here's where it gets interesting from a business perspective...

Because Uber just made three MASSIVE mistakes that YOU should never make with your customers:

1. They prioritized a quick buck over trust

For $9.16, they've turned a loyal customer into someone who now sees them as sketchy AF.

How many rides do you think that's gonna cost them?

2. They made it impossible to resolve issues privately

When customers have to go public with complaints...

You've already lost.

3. They doubled down on being wrong

Instead of eating the $9, apologizing, and keeping a customer...

They chose to die on the "we're right" hill.

Here's the truth about business:

Your customers' PERCEPTION is their reality.

If they feel scammed...

Even if you think you're technically right...

You've already lost them.

And once you lose trust...

It's nearly impossible to get it back.

So what's the lesson here?

• Be crystal clear about your pricing
• Make it easy for customers to reach you
• When in doubt, eat the small losses
• Never sacrifice long-term loyalty for short-term gains

Because while Uber might've made an extra $9.16 on Saturday...

They just lost a customer who's spent thousands with them over the years.

And now I'm telling everyone about it.

Math ain't mathing, chief.

And even if I WAS wrong about that charge (however unlikely... I mean, have you SEEN how anal I am about tracking expenses?)...

Their response still murdered years of customer loyalty.

Over nine damn dollars.

—K

P.S. Yes, I could do a chargeback for the $9.16. But then they might ban me. And that's exactly what they're counting on – that the hassle isn't worth it. Don't be like Uber. Don't make your customers feel trapped.

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Quiz Answer