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Thought of the Week

In this Week’s Newsletter:

Up Front: The Tale of Two Eltons…

This Week’s Biz Quiz: Will We Stump You This Time?

Strategic Thinking : The Dark Side of Following Your Passion

Need Help?: Help is On The Way!

UP FRONT: 

The Tale of Two Eltons: A Lesson in Knowing Your Audience

Let me tell you about two Elton John tribute acts I saw recently...

Because there's a MASSIVE business lesson here.

First up was Greg Andrew in Australia, at the Broken Heel Festival.

This dude OWNED it.

He had the glasses. The mannerisms. The stage presence.

But most importantly... he had something most performers (and businesses) lack:

Total authenticity.

He didn't try to BE Elton. He was Greg Andrew, delivering the “Elton John Experience”.

And holy shit, did he deliver.

We wouldn't let him leave the stage.

Fast forward to last night in Miami...

Different story. Different performer. Different energy entirely.

This guy (Tom something) billed himself as "Sir Eltom John”, and the promo called him “the world’s No. 1 Elton John tribute band”.

(I think not.)

Dude shows up looking NOTHING like Elton... wearing basic sunglasses and a sorta-flamboyant jacket.

No audience engagement.

No energy.

Just... weird orchestral arrangements and awkward bowing gestures.

Here's why this matters for YOUR business:

Greg understood his audience. He knew what they wanted. And he DELIVERED.

Tom... didn't have a clue.

The crazy part?

Both shows had older audiences. But Greg had us dancing our asses off in Australia.

Meanwhile, in Miami, we sat there wondering if we could sneak out early.

Your audience/clients/prospects need three things from you:

• They need to TRUST you
• They need to CONNECT with you
• They need to feel like you GET them

Six months later, I'm still showing people videos of Greg's performance.

The Miami show? I'm trying to forget it happened.

That's the difference between knowing your audience... and just showing up hoping they'll like whatever you decide to give them.

So before your next launch, promotion, or piece of content...

Ask yourself:

"Am I being Greg or Tom?"

Because one of them is still getting referrals months later.

The other one... well... at least the seats were free. 🤷‍♂️

P.S. Authenticity > Perfection. Every damn time.

P.P.S. Funny thing is... during the show, all I could think about was "How am I gonna turn this into a business lesson for tomorrow's newsletter?"

But the REAL value of the night wasn't the lesson at all...

It was spending precious time with my mom, watching her reaction to this bizarre performance, and ending the night with flawless pizza at Steve's (our favorite joint).

Sometimes the best memories come from the most unexpected shows. 😂

Just don't tell “Sir Eltom John” that our pizza was more memorable than his performance...

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THIS WEEK’S BIZ QUIZ:

STRATEGIC THINKING:

🔥 The Dark Side of "Following Your Passion" (And What Smart Entrepreneurs Do Instead)

Yo, let me tell you something that might annoy you…

All that "follow your passion" and "do what you love" crap?

It might be slowly killing your business.

Here's why...

When we buy into this entrepreneurial fairy tale...

Where every day is supposed to feel like a spiritual awakening...

And your work should feel like your "calling"...

We set ourselves up for a dangerous trap.

Because here's the truth that nobody wants to talk about:

Sometimes business just feels like... business.

And that's OK.

In fact, the most successful entrepreneurs I know?

They don't wait around for "passion" to strike.

They don't need their work to fulfill their deepest spiritual needs.

Instead, they focus on something way more powerful:

Creating actual VALUE.

Think about it...

McDonald's didn't become a billion-dollar empire because Ray Kroc was "passionate" about flipping burgers.

He saw an opportunity to solve a real problem.

And he built systems to capitalize on it.

But here's where it gets interesting...

When you stop obsessing over finding your "passion"...

And start focusing on creating genuine value...

Something magical happens:

The results BECOME your motivation.

Your customer's success becomes your fuel.

Their wins become your inspiration.

And suddenly...

You don't need some cosmic alignment between your "purpose" and your profit.

You just need to get shit done.

So here's my challenge to you:

For the next 30 days, forget about "following your passion."

Instead, ask yourself:
• What problems can I solve?
• What value can I deliver?
• How can I make my customer's life better?

Do that consistently...

And watch how quickly your business transforms.

Because at the end of the day...

Success isn't about finding yourself.

It's about serving others.

Everything else is just a distraction.

P.S. Was this helpful? Hit reply and let me know. I read every response.

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Quiz Answer