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Thought of the Week

In this Week’s Newsletter:

Up Front: Your Compelling TikTok Lesson

This Week’s Biz Quiz: Will We Stump You This Time?

Strategic Thinking : The Death of Funnels? Or a New Advantage?

Need Help?: Help is On The Way!

UP FRONT: 

ALERT: Your TikTok Empire Just Got A 14-Hour Death Sentence Preview...

Well, well, well...

Looks like Uncle Sam decided to whip out his freedom stick and give TikTok a little love tap.

Sure, it only lasted 14 hours...

But thousands of "entrepreneurs" just got a sneak preview of what financial cardiac arrest feels like.

And even though TikTok dodged this bullet...

Let's be real:

This isn't over.

The app is still dancing on thin ice...

And the next shutdown might not come with a quick reprieve.

(Politicians aren't exactly known for their consistency...)

Look, I get it...

TikTok has been the "easy button" for a minute there.

Post some thirst traps... or dance to trending sounds...

Watch the algorithm do its thing...

And boom. Instant customers.

But here's the thing about "easy"...

It usually comes with an expiration date.

And you just got a 14-hour preview of what that expiration looks like.

Consider this your wake-up call.

Because right now...

Your entire business model could get DELETED tomorrow...

Just because some politicians decided to measure their egos...

That should terrify you.

But there's good news:

You can FIX this. Starting today.

Here's your homework (do this NOW):

1. List every traffic source you currently use
   (Be honest. Even if it's just "TikTok" written sadly in crayon...)

2. Write down 3 NEW channels you can start building TODAY
   (Email list, YouTube, LinkedIn, etc. Pick your poison.)

3. Calculate what percentage of your revenue comes from each source
   (If it's over 25% from any ONE source, you're in danger.)

4. Make a 90-day plan to get NONE of your channels above 25%
   (This is called the "I'm not a dumbass anymore" strategy)

Most importantly...

Start building your EMAIL LIST like your business depends on it.

Because it does.

Email might not be sexy...

But you know what IS sexy?

Still being in business when the next social platform gets murdered.

And trust me...

There WILL be a next time.

This 14-hour shutdown was just a warning shot.

Don't waste it.

P.S. If you need help diversifying your traffic... or finally building that email list... hit reply. We should talk.

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THIS WEEK’S BIZ QUIZ:

STRATEGIC THINKING:

How to Make Funnels Convert in 2025…When Cookies are Going Extinct

Look...

The cookie monster just got diagnosed with terminal cancer.

(Pour one out for our tracking pixel friend.)

Those third-party cookies we've relied on for YEARS?

They're disappearing faster than my motivation to hit the gym in February.

And with Apple and Google going all "privacy warrior" on us...

Plus customers getting more protective of their data than my grandmother with her secret recipes...

We need to adapt or become irrelevant.

But here's what nobody's talking about:

This isn't necessarily a BAD thing.

In fact...

If you play your cards right...

This "cookiepocalypse" might be the BEST thing to happen to your business.

Here's why:

When EVERYONE else is panicking about losing their precious tracking...

YOU can be building something WAY more valuable:

TRUST.

Let me break down exactly how to do this...

1. First-Party Data Is Your New Best Friend

Look at what Sephora's doing...

Those brilliant beauty marketers have people RACING to give up their data through their loyalty program.

Why?

Because they're giving real VALUE in exchange.

You can do the exact same thing.

Create something your market genuinely WANTS...

(Like a quiz that tells them exactly what type of offer they should create...)

And watch them happily hand over their contact info.

2. Stop Being Mysterious About Data Collection

You know what's more powerful than trying to quietly track everything your prospects do?

Being completely transparent about it.

"Hey, we're collecting this information so we can send you better content. Sound good?"

Boom. Trust built.

Apple figured this out and their brand loyalty is through the roof.

3. Context Is King Now

Remember the days of following people across the internet?

Those are done.

But here's what's working NOW:

Put your ads where your market already hangs out.

The New York Times excels at this...

They don't need cookies when they can simply show luxury watch ads next to articles about "How to Spend It."

Makes perfect sense, right?

4. Email Marketing Is About to Have Its Renaissance

While everyone else is stressing about tracking...

Smart marketers are going ALL IN on email.

Why?

Because it's the ONE channel you actually OWN.

Look at what HubSpot's doing...

They're segmenting their list like masters...

Sending different messages to different people based on their behavior...

And generating incredible results while everyone else is trying to figure out how to make Facebook ads work again.

5. New Tools That Don't Make People Feel Uncomfortable

IKEA's already testing new ways to track performance without crossing privacy lines.

Google's Privacy Sandbox is just the beginning...

There's a whole new generation of tools emerging that'll let you measure what matters...

Without making your customers feel like they're being watched.

Here's the bottom line:

The marketing game is changing.

But that's GOOD news for anyone willing to adapt.

Because while your competition is trying to hold onto outdated tactics that don't work anymore...

You can focus on building REAL relationships with your market.

And last time I checked...

Trust converts better than cookies anyway.

Want help putting this stuff into action?

Reply "COOKIE MONSTER" and let's talk about how to make your funnel convert like crazy... even in this new "privacy first" world.

This is your time to outpace your competition!

P.S. If you're still reading this far... you probably should just hit reply now. Your future self will thank you.

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Quiz Answer