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- Business Impact 138: Found a $100K bill on the street... (but there's a catch)
Business Impact 138: Found a $100K bill on the street... (but there's a catch)
Plus: The REAL difference between 'meh' and money-making emails...
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Thought of the Week
Every time you state what you want or believe, you’re the first to hear it. It’s a message to both you and others about what you think is possible. Don’t put a ceiling on yourself.
Up Front: The 100K Difference Between “Meh” and Money-Making Emails
This Week’s Biz Quiz: Will We Stump You This Time?
Strategic Thinking : Why Most Business Owners Suck at Math
Need Help?: Help is On The Way!
UP FRONT:
The 100K Difference Between “Meh” & Money-Making Emails
Want to know the most expensive mistake in email marketing?
Not sending them at all.
Seriously.
Most business owners have a list just... sitting there.
Growing cobwebs.
Why?
Because writing emails is a pain in the butt.
And when they DO write them... they're usually obvious sales pitches that make everyone want to unsubscribe.
(You know the ones I'm talking about. "Limited time offer ending in 37 minutes!" Yeah, ok buddy.)
But here's the thing...
Last year, a friend literally begged me to help with his sequence.
I usually don't do this kind of work...
But he caught me in a weak moment.
Let's just say... if he has a kid soon, there's a decent chance they're naming it after me. 😎
Because the difference between "meh" emails and money-making emails isn't what most people think.
It's not about:
• Fancy templates
• Sneaky psychology tricks
• Or those cringe "power words" everyone keeps recycling
It's about three simple things that almost nobody does:
𝗘𝗺𝗽𝗮𝘁𝗵𝘆 𝗘𝘀𝗰𝗮𝗹𝗮𝘁𝗶𝗼𝗻
Show them you understand their pain better than they do. Start surface level, then go deeper. By email 3, they should be thinking "this person gets me."𝗦𝘁𝗼𝗿𝘆𝘀𝗲𝗹𝗹𝗶𝗻𝗴™
(Yes, I just made up that trademark.)
Every email needs a micro-story that makes your point WITHOUT feeling salesy. Share real stuff. Be human.𝗜𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝗨𝗿𝗴𝗲𝗻𝗰𝘆
Instead of fake deadlines - show them the real cost of each day they don't solve their problem. Paint that future vividly.
Your email campaigns should be cash machines.
The best part?
This works in ANY market.
Because it's based on actual human psychology...
Not manipulative BS.
Here's a quick example:
Bad email: "Last chance to join our program!"
Good email: "Every day you keep putting this off is another day stuck in the same loop that's making you miserable. Here's what happens when you finally decide to change..."
See the difference?
One's trying to force action.
The other's helping them make a decision.
Of course, there's more advanced stuff like:
• Open loop psychology
• Pattern interrupts
• Objection transmutation
But nail these basics and you're ahead of 90% of businesses.
Speaking of which...
I've got space for TWO serious business owners who want help building their own revenue-generating follow-up system.
(Then I'm hitting Whistler and ghosting civilization for a bit.)
Interested in claiming one of those spots? Just hit reply.
And yes, I know saying "only 2 spots" sounds like typical marketing BS...
But in this case, it's just math.
I can only properly serve a couple new clients before I peace out.
No fake scarcity. Just reality. 😎
SUPPORT TODAY’S SPONSOR:
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THIS WEEK’S BIZ QUIZ:
Which leading tech company originally created uniforms for the Japanese military before becoming a world-renowned electronics giant?
STRATEGIC THINKING:
Why Most Business Owners Suck at Math
Let me tell you a quick story about a law firm that almost fumbled a $100,000 bag...
Over something stupid.
They were worried about "wasting" free money.
(I'll let that sink in for a second.)
See, there's this program where Google hands out $10,000 per month in free advertising to nonprofits.
That's $329 per day of prime real estate on the world's biggest search engine.
For exactly $0.
Now, you'd think any business spending serious money on advertising would jump at this opportunity...
But here's where most people's brain short circuits:
"Well, if I can only use $2,000 of the $10,000 grant in my local market, it's not worth it."
facepalm
Let's do some ACTUAL math here...
If you're a law firm pulling in $25,000 per case...
And the average client might bring you 2-3 cases over their lifetime...
Plus referrals...
We're talking about potential $100,000+ customers.
Yet you're worried about not being able to burn through ALL of your FREE advertising money?
This is where most business owners completely lose the plot.
They focus on the wrong metrics.
The wrong math.
It's like complaining that the $100 bill you found on the street wasn't a $500 bill.
Here's the ONLY math that matters:
What's the lifetime value of your customer?
And what are you willing to pay to get them?
Everything else is just noise.
You really only need to focus on one thing—What’s the customer worth to you over their lifetime?
If you're getting even THREE quality leads from that grant money...
And ONE of them converts...
You've just turned "unused free money" into a 6-figure payday.
But people get caught up in the weirdest mental gymnastics...
"We're not using the FULL grant!"
"The keywords are too expensive in our market!"
"Mercury is in retrograde!"
Meanwhile, their competitors are out there...
Actually doing the math that matters.
And eating their lunch.
Look, I get it.
We all want to maximize every marketing dollar.
(Even the free ones, apparently.)
But at some point, you gotta ask yourself:
Are you ACTUALLY trying to grow your business?
Or are you just looking for reasons why things won't work?
Because if you're letting perfectly good leads slip through your fingers...
Over some weird hangup about not being able to spend ALL of your FREE MONEY...
Then maybe the problem isn't the marketing.
Maybe it's the math.
Or more specifically...
The person doing it.
Just something to think about.
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The Surprising Real Estate Strategy. We mentioned this one recently (above, in fact), and it’s a unique and timeless strategy to help you create significant income streams.
Incredible totally no-fee business banking. It’s who we use!
Quiz Answer
Sony.
Sony started as a radio repair shop in a bombed-out department store in Tokyo post-World War II, but before entering electronics, it provided heat-resistant lacquer to coat military wiring.
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