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Business Impact 134: The Common Mistake That Could Be Killing Your Business
Plus: Your Step-by-Step 10K in 30 Days Roadmap
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Thought of the Week
What’s the point of being alive if you don’t at least try to do something remarkable?
Up Front: How You May be Killing Your Business
This Week’s Biz Quiz: Will We Stump You This Time?
Strategic Thinking: 10K in 30 Days—Here’s How!
Need Help?: Help is On The Way!
UP FRONT:
How You May Be Killing Your Business…
Let’s talk customer experience today.
People crave love, respect, and appreciation. They want to feel like they matter. So, how are you making your prospects and clients feel?
More important, how do you ensure the transition from prospect to client doesn’t turn into a tragic “what happened?” moment?
I’ve shared this story with my audiences for decades, and it holds true today:
A man dies and is given a choice between Heaven and Hell. First, he’s taken to Heaven—it’s peaceful and serene. Harps, clouds, eternal calm. Nice, but not exactly thrilling.
Then he’s shown Hell, and it’s a wild party—dancing, laughter, music, and nonstop excitement. It’s everything he ever dreamed of.
Naturally, he picks Hell. But when he arrives, he’s greeted with flames, despair, and endless torment. Horrified, he asks the devil, “What happened to the party?”
The devil grins and replies, “Yesterday, you were a prospect. Today, you’re a client.”
It may seem funny…but tragically, it’s not. It’s the reality of how most businesses operate. The love-bombing stops once the sale is made, leaving clients feeling duped and devalued. And people on both sides of the transaction are left asking, “What happened?”
This is how you kill a business. Clients who feel ignored or merely tolerated don’t stick around. They don’t rave about you to their friends. They don’t become your referral engine. And without referrals, your growth stalls.
It’s like dating versus a stale marriage. You can’t just sit back and assume the love will last—you’ve got to work to keep the magic alive. Your clients need to feel the same energy and enthusiasm from you that they felt when you first won them over.
Here’s how to make that happen:
1. Deliver more than you promised: If you said you’d show up with flowers, bring the bouquet and the chocolates. Go the extra mile. Keywords here: Surprise and delight!
2. Stay present: Don’t ghost your clients after the sale. Regular communication—updates, thank-yous, and meaningful check-ins—builds trust and loyalty.
3. Make them feel VIP: Special treatment isn’t just for prospects. Surprise perks, insider access, or even a simple handwritten note can turn clients into raving fans.
The best way to grow your business is by creating raving fans who can’t stop talking about you. Want to know how to make this happen—and how to scale your business fast?
Join us tomorrow for the 10K in 30 Days Executive Briefing. We’ll give you the tools to wow your clients, blow past your revenue goals, and create a business that thrives on referrals.
Your clients deserve better. And so does your business.
THIS WEEK’S BIZ QUIZ:
Which world-famous beverage company began by selling a hair tonic and sheep shampoo before creating its best-selling drink?
STRATEGIC THINKING:
Unlock the 10K in 30 Days Blueprint
Let’s talk about something that might feel uncomfortable: commitment and consistency.
We all love the idea of breakthroughs—those game-changing moments that bring results faster than we ever thought possible. But here’s the truth: success isn’t about those rare, lightning-strike moments. It’s about steady, intentional action that compounds over time.
Tomorrow (Thursday the 19th), we’re diving deep into the 10K in 30 Days Blueprint.
Why this topic? Because YOU asked for it. Across every platform, you told me this was the most pressing question on your mind:
“How can I create a consistent $10K income in just 30 days?”
And that’s exactly what we’re going to cover.
What You’ll Discover:
This isn’t about hype or shortcuts that leave you stuck later. It’s about building an income that’s:
• Sustainable: Methods you can repeat, month after month.
• Aligned with your strengths: Whether you’re a coach, author, consultant, or speaker, we’ll show you how to leverage what you already have.
• Scalable: Start with $10K and build from there.
• Location Independent: You can operate from anywhere on the planet—yes, the world can be your playground!
At the heart of the session is a game-changing concept I call “Audience Alchemy.”
It’s a system that lets you:
• Leverage the audiences and platforms of others to amplify your reach.
• Turn your expertise into income without starting from scratch.
We’ve used this system to generate results in our own businesses—online and offline—and it’s helped our clients scale to extraordinary heights over the past decades.
Why It Works
Here’s the thing: most people dabble. They get excited about an idea, but when it requires consistency, they waver.
The difference between those who thrive and those who struggle isn’t talent or luck. It’s the commitment to show up daily—even when the work feels hard, even when the results aren’t immediate.
This Thursday (TOMORROW!) at 7PM EST, we’re going to show you how to take consistent, aligned action that produces extraordinary results.
If you’re ready to stop spinning your wheels and start seeing predictable, repeatable income in your business, this is the session you want to be SURE you attend.
And don’t count on a replay. That’s not in our plans. Be there LIVE!
This isn’t just another “webinar.” It’s your first step toward the freedom and impact you’ve been working for.
Also— Share this with a colleague or friend who’s as ready to commit as you are. Success loves company!
RESOURCES:
We’re big believers in diversified income generation. We want to work less and play more…so we enthusiastically advocate that you consider investing (wisely) in a variety of areas.
Two of our favorites are below (with deals just for us!)
The Crypto Mastermind. This program, by long-term friend John Limbocker, is a gift to us. John wants to get you educated about the right, safe way to invest in the crypto markets. He’s making an irresistible offer to the PrideNomad community, which he’s agreed to extend to Business Impact subscribers as well.
The Surprising Real Estate Strategy. We mentioned this one recently (above, in fact), and it’s a unique and timeless strategy to help you create significant income streams.
Incredible totally no-fee business banking. It’s who we use!
Quiz Answer
Coca-Cola
Coca-Cola’s inventor, John S. Pemberton, was originally a pharmacist who created a variety of medicines and even a hair tonic and sheep shampoo before his most famous invention, Coca-Cola.
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