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Thought of the Week

In this Week’s Newsletter:

Up Front: Why Your Emails May Suck…

This Week’s Biz Quiz: Will We Stump You This Time?

Need Help?: Help is On The Way!

UP FRONT: 

The New Email Marketing Playbook for 2024: Crafting Cold Emails That Actually Convert

Despite all the whining and complaining, Email marketing isn’t dead, not even close. In fact, it’s thriving—if you know what you’re doing.

Here’s the deal: Your inbox is crammed, just like everyone else’s. So, if you’re still sending those cookie-cutter, “Hey, let’s connect” emails, you’re getting trashed faster than yesterday’s takeout.

And if you’re sending emails that start with “I hope you’re doing well”, you’ve already lost. Do you really talk that way to a friend??

But… if you get this right, cold email can be your secret weapon to generate leads, close deals, and grow your business in 2024. Let’s break down a simple, proven framework that will have prospects not just opening your emails but actually replying and saying, “Tell me more!”

Step 1: Nail the Subject Line

Forget about trying to be clever. You’ve got one shot to grab attention. Your subject line should be short, direct, and create curiosity. Aim for 5-7 words max. Here are a few examples that have worked like gangbusters:

• “Quick question about [prospect’s company]”

• “Boost your [specific metric] in 7 days”

• “Is [pain point] still a challenge?”

Pro Tip: Use their first name or company name if possible. Personalization is gold.

Step 2: Open with a Hook

Your first sentence is everything. You’ve got to hit hard and make it clear why they should care. As I stated earlier, skip that “Hope you’re doing well” fluff. Get straight to the point:

“Hey [First Name], are you looking for a better way to compete with [specific competitor/industry challenge]. I had a quick idea to help you [specific result]…”

Here’s why this works: You’re showing that you’ve done your homework, you’re interested in them, and you’re offering a potential solution right out of the gate. It discusses a problem—not the bullshit “I like what you’re doing with xxx” which AI will tell you to do!

Step 3: Deliver Value Upfront

Now that you’ve grabbed their attention, it’s time to deliver the goods. Share something valuable—could be a quick tip, a relevant resource, or an insight they haven’t considered. For example:

“I’ve helped other [industry] companies increase their conversions by 20% using this one tactic. Here’s how you could apply it…”

Actionable Tip: Don’t overwhelm them. Keep it simple, actionable, and specific to their business. The goal here is to make them go, “Hmm, this is interesting, tell me more.”

Step 4: Call to Action (CTA) That Doesn’t Scare Them Off

Here’s where most people blow it: They go straight for the kill with a hard sell. Nope, not here. You want to create a CTA that feels low-commitment. Instead of “Let’s jump on a call,” try:

“Would it be helpful if I sent over a quick strategy outline?”

OR

“Can I share a case study showing how we did this?”

The goal? Get them to engage without feeling like they’re signing away 30 minutes of their life.

Step 5: Follow-Up Like a Pro

The fortune is always in the follow-up. Most deals are closed after 4-7 touches, yet most people give up after one. Here’s a killer follow-up template:

“Hey [First Name], just circling back on my previous email. I know you’re busy—let me know if this is worth exploring, or if I should catch you at a better time.”

Keep it light, polite, and pressure-free. You’re staying on their radar without being a pest.

Your Action Plan:

• Write a list of 10 prospects you’d love to connect with.

• Craft your first cold email using the framework above.

• Set up a follow-up schedule (use your calendar, or even better, an email automation tool).

• Rinse, repeat, and watch the replies roll in.

The best part? You’ve now got a cold email system that’ll help you dominate 2024. No more crickets in your inbox—just hot leads who are excited to hear from you.

Go crush it!

Now, that’s how you turn cold emails into cash machines!

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