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Business Impact 128: The Surprising VIP Gateway Strategy That Changes Everything
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Thought of the Week
I find that when you have a real interest in life and a curious life, that sleep is not the most important thing.
Up Front: The Surprising Gateway Strategy That Changes Everything
This Week’s Biz Quiz: Will We Stump You This Time?
Strategic Thinking: The Power of NOW…
Need Help?: Help is On The Way!
UP FRONT:
The Surprising Gateway Strategy Top Entrepreneurs Use to Unlock VIP Perks, Steady Income, and Influence
What if there were a single tool—a tool you might already know about—that could attract high-paying clients, generate consistent income, and even open doors to VIP treatment?
Imagine being invited to speak at industry events, receiving all-expenses-paid trips, and gaining insider access to exclusive opportunities. For many successful entrepreneurs, authors, and coaches, these perks aren’t just lucky breaks; they’re the natural byproduct of a strategy that lets them stand out.
Now, here’s the twist: this tool isn’t some complicated funnel, high-budget ad campaign, or flashy website. It’s simpler and more effective than that.
The Secret Tool that Top Influencers Are Using Quietly
This tool is one of the best-kept secrets in the business world. When crafted intentionally, it becomes a direct channel to a loyal audience who values your insights, trusts your voice, and is ready to invest in what you offer. And over time, it can lead to high-profile invitations, media attention, and even VIP treatment.
So, what is it?
A thoughtfully crafted newsletter.
Yes, the humble newsletter. But don’t let the simplicity fool you—this tool has been quietly transforming businesses and lives. Here’s how.
I'm writing this to you from Osaka, Japan. As the publisher of The PrideNomad Letter I was invited on two all-expense-paid tours in this country.
That included airfare, luxury hotels, gourmet dinners and some pretty memorable experience (ie—imagine visiting a winery and being taken into the vineyard to actually eat the grapes!).
I’m not a wine drinker, but the grapes were delish! This entire trip was complimentary!
Last summer, as a member of the press, I was able to see dozens of performance at the Edinburgh Fringe Festival. All at ZERO cost!
Why? Because these folks want press coverage. And as a publisher, I’ve got influence.
I’m not alone. In media and business circles, newsletters are like gold, often giving their creators “insider” access that few other tools can provide.
You can achieve the same thing!
Turning Content into Income Streams
A well-crafted newsletter doesn’t just build an audience; it’s a gateway to revenue. By regularly sharing valuable insights, you’re not just connecting with your audience; you’re building trust.
And with that trust, people are willing to pay for more.
Imagine that you’re like Jason, an author, who discovered that his readers were eager to learn more from him. He started offering digital workshops and guides, generating an additional $10,000 per quarter without the need for a big launch or marketing budget. His newsletter became his income generator.
The best part? You can automate it and keep it as hands-off as you want. One of my students, David, publishes two newsletters, and has reported that he doesn’t even write them any longer. He’s got a team that does it all for him!
A Reputation That Attracts Clients and Partners
A newsletter positions you as the go-to expert in your field. Clients and partners are more likely to seek you out when they see the value you consistently deliver. It’s a hands-free way to attract consulting gigs, freelancing projects, and new customers.
If you’re thinking, “Sounds great, but can I really do this?” know that a number our Business Impact subscribers started exactly where you are—new to newsletters, no fancy tech—and now have growing income streams.
Want to find out exactly how it’s done?
Join us live tomorrow night, and we’ll break it all down. Plus, you’ll get first access to NewsletterJam, our exclusive Idea Generator, that creates not just ideas, but a virtual business plan for you.
And it’s available at absolutely ZERO COST to you!
Remember— a newsletter, done right, becomes your gateway to income, credibility, and even VIP status. If you’re ready to discover how to make this tool work for you, join us this week (tomorrow night) for an exclusive Executive Briefing.
We’ll show you exactly how this simple tool can transform your business—no complicated tech, no high costs, just results.
THIS WEEK’S BIZ QUIZ:
Which company, now a leader in global e-commerce, initially failed with its first online business, a virtual marketplace for books?
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STRATEGIC THINKING:
Why Wait? The Time to Start Is Freakin’ Now!
Why do we often wait for the perfect moment to start something new? Fear, uncertainty, and the allure of waiting until everything is just right often hold us back. But what if I told you that the perfect time to start is now, imperfections and all?
The Perils of Perfectionism:
Your first attempt at anything new is unlikely to be flawless, and that’s perfectly okay. Remember the first time you tried something challenging? It wasn’t perfect, but it was a start. In business, your initial efforts will be rough around the edges. That’s not a setback; it’s an essential part of the learning process.
If you wait to get it perfect, it will NEVER happen.
And if you wait to get your product perfect, someone else will launch and take your audience.
A few years ago, I stopped offering one of my signature coaching programs because most of participants simply did not implement. That broke my heart.
Now I’ve restructured my approach and I don’t do “coaching”—I offer IMPLEMENTATION. It’s all about the DOING.
Because DOING means ACHIEVING a result—whatever that may be.
Remember, you can’t get to version 2.0 until you’ve released version 1.0. And 1.0 will probably suck.
So what! You give your 1.0 clients a free upgrade and you’re a hero!
Get out of your own way—and start getting the results you truly deserve!
Oh—and another thing. Your real friends would probably tell you the same thing, too. Hell, they’re already thinking it!
If only AI could go to the gym for me, too! Same as the gym, though. You’ve gotta take action to get results!
Immediate Action is a Business Strategy.
The key to progress isn’t meticulous planning but immediate action. Launch your idea into the world and adapt based on real feedback. Start by engaging with potential customers early. Ask them:
• Do you need this?
• Would you pay for it?
• What would you pay?
Their insights will guide your next steps more accurately than any behind-the-scenes tweaking.
Tactical Steps to Take Today
Focus on what generates tangible results. Fancy logos and slick websites are good, but they don’t replace the core of business: sales. Dan Kennedy was notorious for the ugliest looking products in the info-marketing space. But they were GREAT. And he sold truckloads of ‘em.
Sure, I love pretty. But pretty comes later.
Begin with the basics—secure early customers through pre-sales or small-scale launches. This approach not only validates your idea but also kickstarts your cash flow.
Handling Hesitation and Doubt
Feeling hesitant or doubtful is natural when venturing into new territories. Instead of recoiling, embrace these feelings as signs of stepping out of your comfort zone—where true growth happens. Use this energy to propel yourself forward.
But let’s be real. This isn’t always easy. And that’s why it’s critical that you surround yourself with people who will inspire you, push you, and most of all call you on your own BS.
Here’s Your Action Step
Join me tomorrow night for the Executive Briefing. We’ll be going through some great strategies to grow your current business and potentially start something new.
I guarantee that you’ll leave inspired. You don’t need to buy anything. You just need to show up!!
Then…for the next part…
Challenge yourself to start this weekend. Pick one idea, put it into action, and by Monday, you’ll have real progress or valuable lessons—either way, you’re moving forward. Remember, a business in motion is infinitely more valuable than a perfect one that never leaves your head.
Let’s stop planning and start doing. Your future awaits.
RESOURCES:
We’re big believers in diversified income generation. We want to work less and play more…so we enthusiastically advocate that you consider investing (wisely) in a variety of areas.
Two of our favorites are below (with deals just for us!)
The Crypto Mastermind. This program, by long-term friend John Limbocker, is a gift to us. John wants to get you educated about the right, safe way to invest in the crypto markets. He’s making an irresistible offer to the PrideNomad community, which he’s agreed to extend to Business Impact subscribers as well.
The Surprising Real Estate Strategy. We mentioned this one recently (above, in fact), and it’s a unique and timeless strategy to help you create significant income streams.
Quiz Answer
Alibaba.
Before becoming the behemoth it is today, Alibaba’s founder Jack Ma launched China Pages, a directory of various Chinese businesses, which failed to gain traction. He then founded Alibaba, which started as a B2B marketplace.
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