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Thought of the Week

In this Week’s Newsletter:

Up Front: The Bakery & The Blogger…

This Week’s Biz Quiz: Will We Stump You This Time?

Strategic Thinking: Quick Tips to Launch a Profitable Online Workshop

Need Help?: Help is On The Way!

UP FRONT: 

From Struggle to Success: How One Story Revived a Bakery

In the bustling heart of Cedarville, there was a quaint little bakery called “Sweet Dreams.” The owner, Mia Thompson, poured her heart and soul into each loaf of bread and every delicate pastry, yet her shop struggled to attract customers. Despite her culinary talents, the bakery was lost among the many others lining the street.

One rainy afternoon, a local food blogger named Emma Collins, intrigued by a vibrant Instagram post of Mia’s strawberry tart, decided to visit Sweet Dreams. As she entered, the warm aroma of freshly baked goods enveloped her. But it was the story behind the bakery that truly captivated her.

Mia, eager to share, recounted how she had started baking as a child in her grandmother’s kitchen, where they would create magic with simple ingredients. She shared her journey of pursuing her passion after a corporate job left her unfulfilled. “Every pastry I create carries a piece of my heart,” she said, her eyes lighting up with emotion.

Emma, inspired, wrote a glowing review that wasn’t just about the pastries but celebrated Mia’s journey. She painted a vivid picture of the love that went into each creation, transforming Mia’s bakery from just another stop on the street into a destination for those seeking authenticity.

The article went viral, attracting a flood of customers eager to taste the stories behind the treats. They came not only for the pastries but also for the connection they felt to Mia’s journey. Sweet Dreams became a community hub, where people shared their own stories over coffee and cake.

Mia learned that storytelling was her secret ingredient. By weaving her personal narrative into her brand, she resonated with her audience on a deeper level, creating a bond that surpassed mere transactions. Each customer walked away not just with a pastry but with a piece of her story.

In this digital age, entrepreneurs can harness the same power of storytelling. It’s about sharing your journey, your challenges, and your triumphs. When you connect with your audience through authentic narratives, you invite them into your world, fostering loyalty and trust.

So, whether you’re a baker like Mia or an entrepreneur in another field, remember: your story is your greatest asset. Embrace it, share it, and watch as it transforms your business into a vibrant tapestry of connections and community.

FYI—while this story might be fiction, the point is very real—in fact, it’s the power of story that has enabled me to sell stuff faster and at a higher price on Facebook Marketplace!

THIS WEEK’S BIZ QUIZ:

STRATEGIC THINKING:

Quick Tips for Launching a Profitable Online Workshop

If you’re looking to cash in on your expertise, launching an online workshop is a fantastic way to do it. With just a little effort, you can create a profitable workshop that showcases your skills and puts extra cash in your pocket. Here’s how to get started!

1. Nail Down Your Topic

First things first—what’s your jam? You need to pick a topic that’s not only close to your heart but also something your audience is dying to learn about. Think about:

• What questions do people keep asking you?

• What problem do you see in your niche that you can solve?

• What unique insights can you share that others can’t?

Remember, the more specific your topic, the better! People are looking for actionable tips, not just theory. So dig deep, find that sweet spot, and make it shine!

2. Get the Word Out

Now that you have your killer topic, it’s time to promote, promote, promote! You want everyone buzzing about your workshop. Here’s how:

 • Social Media Magic: Use your platforms to create excitement. Share eye-catching posts, videos, or even live sneak peeks of what participants will learn. Build the hype! But do NOT rely on social media alone!!! It has never proven to be a game changer for me.

 • Email Blasts: Your email list is gold. Send out a compelling invitation that highlights the value they’ll get from attending. Create urgency with phrases like “Limited spots available!” or “Early bird bonuses for those who sign up now!” NOTE: Don’t lie with your urgency claims.

 • Engage with Incentives: Throw in a bonus for those who sign up early—a free resource, a mini-consultation, or an exclusive Q&A session. Trust me; it works like a charm!

3. Use Zoom for a Seamless Experience

When it comes to hosting, go with Zoom. It’s user-friendly, familiar, and offers an engaging experience for your participants. Here’s how to set it up:

 • Free Registration: Offer your workshop for free to attract a larger audience. This is a great way to showcase your expertise and build trust.

• Make an Offer During the Workshop: Use the opportunity to make an irresistible at the end of the session. Create a special offer for attendees to encourage immediate sign-ups before the event concludes.

• Practice Makes Perfect: Before the big day, do a trial run on Zoom. Familiarize yourself with the features, like screen sharing and breakout rooms, so you can focus on delivering killer content without any tech hiccups.

4. Use AI as Your Helper, Not Your Replacement

Here’s the deal: AI can be handy for drafting your copy or brainstorming ideas for your workshop. But don’t let it take the wheel! For example, I used AI to help me write this article…but if I blindly used what it wrote, I would have insisted that you charge for your workshop.

Of course there’s a time and place for paid workshops—but that’s an advanced strategy which, could dramatically shrink your audience and sabotage your backend sales. I nearly always do no-fee workshops to acquire a bigger audience.

So, use AI as a helpful assistant, but always keep your instincts and expertise in the driver’s seat. Your judgment is invaluable—remember that always!

Wrap Up

Launching an online workshop is not just a chance to share your expertise; it’s a way to create valuable connections and set yourself up for immediate sales. By picking a hot topic, promoting like a pro, using Zoom for a smooth experience, and being mindful of how you use AI, you can turn your knowledge into profit.

And here’s the kicker: I’ll be hosting another online workshop next week, where I’ll spill even more secrets on how to grow your business. Keep your eyes peeled for the announcement, and let’s get you on the path to that well-deserved payday!

Our research team can create detailed avatars that will transform your marketing strategy and allow you to easily speak your customer’s language. If you’d prefer a reliable done for you solution, simply click here or the link below we’ll set something up right away.

RESOURCES:

We’re big believers in diversified income generation. We want to work less and play more…so we enthusiastically advocate that you consider investing (wisely) in a variety of areas.

Two of our favorites are below (with deals just for us!)

The Crypto Mastermind. This program, by long-term friend John Limbocker, is a gift to us. John wants to get you educated about the right, safe way to invest in the crypto markets. He’s making an irresistible offer to the PrideNomad community, which he’s agreed to extend to Business Impact subscribers as well.

Access the Crypto Mastermind here»

The Surprising Real Estate Strategy. We mentioned this one recently (above, in fact), and it’s a unique and timeless strategy to help you create significant income streams.

Watch the presentation here »

Quiz Answer