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Business Impact 125: Borrowed Eyeballs...Your Key to Rapid Growth
Plus...get your clients to do the work for you!
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Thought of the Week
The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today.
Up Front: The Micro-Influencer Advantage
This Week’s Biz Quiz: Will We Stump You This Time?
Strategic Thinking: Leverage UGC and Boost Your Impact
Need Help?: Help is On The Way!
UP FRONT:
Borrowed Eyeballs: The Micro-Influencer Advantage…Your Secret Weapon for Explosive Growth
In the bustling marketplace of ideas, where speakers shout and authors clamor for attention, there's a quiet revolution brewing. It's not led by celebrities with millions of followers, but by passionate individuals with engaged audiences of 10,000 to 100,000. These are the micro-influencers, and they're changing the game for smart, ninja marketers.
The Power of Intimate Influence
Consider the case of Sarah, a life coach who struggled to fill her programs. She had the skills, the passion, but lacked the reach. Then she discovered the micro-influencer strategy.
Sarah partnered with five micro-influencers in the personal development space. Each had around 50,000 followers who hung on their every word. The result? Her next program sold out in 48 hours, with a waiting list for the next one.
This isn't just a fluke. It's a repeatable strategy that taps into the most powerful force in marketing: trust.
Why Micro-Influencers Move Mountains
Micro-influencers aren't just smaller versions of celebrities. They're trusted advisors in their niches. Their followers see them as peers, not distant stars. When a micro-influencer recommends your book, course, or coaching program, it's like a friend's recommendation – but to thousands of people at once.
How can you implement this in your biz? Glad you asked!
Your 5-Step Micro-Influencer Mastery Plan
Identify Your Ideal Micro-Influencers: Look for those who align with your message and have an engaged audience. Tools like BuzzSumo can help, but often the best research is simply immersing yourself in your niche's online communities.
Craft an Irresistible Offer: Remember, you're not just pitching to the influencer, but through them to their audience. Offer value that excites both.
Make Contact with Intention: Your outreach should be personal, specific, and value-focused. Show you understand their audience and how you can serve it.
Collaborate Creatively: Don't just ask for a mention. Co-create content, offer exclusive experiences for their audience, or develop a unique offering together.
Measure, Refine, Repeat: Use unique tracking links or codes to measure the impact of each partnership. Double down on what works, and gracefully exit what doesn't.
Addressing the Elephant in the Room: What's In It for Them?
You might be wondering, "Do I have to pay these micro-influencers? Why would they collaborate with me?" The truth is, while some may expect monetary compensation, many are motivated by factors beyond direct financial gain:
Exposure to Your Audience: Cross-promotion can be invaluable for their growth.
Content Creation: Your expertise provides them with fresh, valuable content for their followers. You’d be surprised at the number of micro-influencers that are desperate for fresh, new content. For instance, I welcome valuable new content for all of my newsletters (hint, hint).
Professional Development: Associating with established professionals enhances their credibility.
Access to Your Services: Offering your coaching or courses as part of the collaboration can be highly attractive.
Building Relationships: Many view these partnerships as networking opportunities for future collaborations.
Consider offering a mix of these benefits. For instance, Sarah provided her micro-influencer partners with free access to her coaching program, exclusive content for their audiences, and affiliate commissions for any sign-ups. This created a win-win situation without requiring upfront payment.
In many cases, all it takes is a content swap—with zero money exchange!
Here's the secret most overlook: micro-influencer partnerships aren't just about immediate sales. They're about expanding your circle of influence.
Each successful collaboration puts you in front of a new, engaged audience, compounding your reach over time. Remember, in the world of service providers, your influence is your most valuable asset. Micro-influencer partnerships are not just a tactic; they're a strategic investment in your long-term authority and reach.
The question isn't whether you can afford to pursue micro-influencer partnerships. It's whether you can afford not to
THIS WEEK’S BIZ QUIZ:
Which famous personal care brand, known for its shampoos and soaps, was originally a candle and soap business established before the U.S. Civil War?
Leverage User-Generated Content (UGC) Contests to Boost Engagement and Trust
As a service provider—whether you’re a speaker, author, or coach—one of the best ways to build trust and connection with your audience is by letting your clients or community do the talking.
Enter User-Generated Content (UGC) contests. UGC is all about authenticity—real people sharing their experiences with your brand, which builds trust and gives your marketing a huge boost without you having to create all the content yourself.
Here’s why UGC contests are especially powerful for service providers: your clients’ success stories, transformations, or testimonials become the most convincing proof that your services deliver results. People want to see that someone like them benefited from what you offer—and UGC delivers that social proof.
In other words…
Let your clients sell you!
Why UGC Contests Work
UGC contests work because they put your clients front and center. Instead of you telling the world how great your services are, your clients do it for you—and in a much more authentic, relatable way. Let’s look at a case study to show how effective this can be.
Take Rachel Luna, a successful business coach and speaker, who ran a UGC contest asking her clients to share their “Before and After” stories of working with her. The prompt was simple: share a video or post about where you were before joining Rachel’s program and where you are now, using a specific hashtag.
The response was incredible. Her clients shared their personal transformations, tagging her in their posts. Not only did this give Rachel a stream of free, authentic content, but it also positioned her as the coach who delivers life-changing results.
Perry Belcher does this within his incredible Ignite mastermind. (I’m a member—you should be too!)—He frequently runs contests among members to generate testimonials and case studies. The winners get to attend live trainings at his home!
How to Launch Your Own UGC Contest in 5 Easy Steps
1. Pick Your Platform
Choose the platform where you’re most active—whether it’s Instagram, LinkedIn, or Facebook. It should be a place where your audience is comfortable sharing their stories.
2. Define the Prompt
Create a specific prompt that aligns with your services. If you’re a speaker, ask participants to share how your keynote inspired change. If you’re a coach, ask clients to share their “Before and After” journey. Make it easy for them to know what kind of content you’re looking for.
3. Offer a Meaningful Prize
Offer something relevant to your services, like a free coaching session, a personalized book, or exclusive access to an upcoming event. The prize should feel valuable and aligned with your brand.
4. Promote Your Contest Everywhere
Use your email list, social media, and even client groups to promote the contest. Give it a catchy name and provide a clear deadline to create urgency.
5. Showcase the Entries
Share the best entries on your social media and website. Tag the participants, show them love, and encourage others to join in. This recognition builds deeper relationships and encourages even more engagement.
Put this into place and you’ll see participation rise, and you’ll generate more members of your community, subscribers to your newsletter or mailing list and ultimately more fun and profit!
Our research team can create detailed avatars that will transform your marketing strategy and allow you to easily speak your customer’s language. If you’d prefer a reliable done for you solution, simply click here or the link below we’ll set something up right away.
RESOURCES:
We’re big believers in diversified income generation. We want to work less and play more…so we enthusiastically advocate that you consider investing (wisely) in a variety of areas.
Two of our favorites are below (with deals just for us!)
The Crypto Mastermind. This program, by long-term friend John Limbocker, is a gift to us. John wants to get you educated about the right, safe way to invest in the crypto markets. He’s making an irresistible offer to the PrideNomad community, which he’s agreed to extend to Business Impact subscribers as well.
The Surprising Real Estate Strategy. We mentioned this one recently (above, in fact), and it’s a unique and timeless strategy to help you create significant income streams.
Incredible totally no-fee business banking. It’s who we use!
Quiz Answer
Proctor & Gamble (P&G).
Procter & Gamble was founded in 1837 by William Procter, a candlemaker, and James Gamble, a soapmaker. The company’s early products were candles and soap, which were in high demand during the Civil War.
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