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Thought of the Week

In this Week’s Newsletter:

Up Front: The Quest for Eyeballs

This Week’s Quiz: Will We Stump You This Time?

A Time-Sensitive Invitation: The Key to Getting Leads and MORE!

UP FRONT:

The Ultimate Quest for Eyeballs: How to Stand Out and Build Your Tribe

No matter what kind of business you’re in—whether you’re running the show or making waves for someone else—we’re all after the same thing: eyeballs.

In today’s world, everyone’s fighting for attention, and it’s up to us to be the most unique, captivating, and engaging out there. Recently, my friend Perry Belcher dropped a ton of knowledge on how to do just that, and I’m thrilled to share some of those golden nuggets with you.

We’ll be putting these strategies into play to grow the PrideNomad Letter, and they’re exactly what you should be considering to make your business or side hustle pop.

Cheat Sheets and Book Summaries

People love shortcuts—so why not give them what they want? Whether it’s a cheat sheet or a book summary (print or audio), these quick wins can capture attention faster than you can say “subscribe.” Perry loves audio summaries because they can easily be consumed while your prospect is stuck in traffic.

HINT: Any sort of lead-magnet or “ethical bribe” MUST be able to be consumed FAST. If it’s not consumed, then it won’t convert your prospect to buy from you.

NonBuyer Leads from Webinars

Here’s a hot tip: those folks who didn’t buy from your webinar or at your event? They might just be your best buyers later. Why? There’s a good chance that they’re the busy/successful people that didn’t have the time to sit and watch—but if you gave them an efficient, to-the-point presentation through a short video salesletter, for instance, you might be surprised with the results!

Keep them in the loop with irresistible offers and watch them convert.

Newsletters

Newsletters are one of my favorite ways to build and bond with an audience. They position you as an expert and are frictionless—it’s no-charge information that can create huge brand loyalty. NOTE: If you want to learn how to launch a profitable one, read below and join my Launch Your Newsletter Challenge (at a special insider price!).

Front-End Offers with SOPs

Got some solid Standard Operating Procedures (SOPs)? Sell them! You can even create them using Google’s Gemini AI (I love Gemini!). Think of it as giving people the blueprint to success while building your list.

Viral Contests

Everyone loves a good competition. Use tools like UpViral, KingSumo, or Prefinery to create viral contests that spread like wildfire. Who doesn’t want to win something fabulous?

Quizzes and Solutions

Quizzes aren’t just for fun—they’re a goldmine for segmentation. Create an earning potential quiz or a solution quiz, and use the answers to tailor your offers. Messenger ads work wonders with quizzes, too! We’re planning to implement a variety of digital nomad-centric quizzes over the next few months (here’s the thing—you can’t do all of these strategies all at once—put them into place one at a time!).

Micro SaaS and Free Tools

Want to really stand out? Offer a “free forever” software tool that’s useful but leaves them wanting more. Check out FormWise—it can turn a GPT into a micro SaaS that’s perfect for lead generation.

Inspiration, Hacks, and Swipe Files

People don’t always want to read—they want to be inspired! Share a look book of jaw-dropping landing pages, or offer hacks for fast results. Perry even has a collection of 300 custom AI personas—talk about a game-changer!

And So Much More…

From coloring books to crash courses, video series to swipe files—there’s no limit to the creative ways you can capture attention and build your tribe. The best part? You can sell ‘em for a buck on Etsy or give them away to build goodwill.

The bottom line:

We’re all in the business of grabbing attention, and with these strategies, you’ll not only stand out but also grow a community that’s excited to follow you wherever you go. Get ready, TotalPreneurs—the journey is about to get MUCH more exciting!

YOUR EXCLUSIVE BUSINESS IMPACT INVITE

How to Launch Your Own Profit-Generating Newsletter…in 5 Days!

We all know traditional newspapers are becoming about as relevant as landlines. But you know what’s taking their place? Email newsletters—like the one you’re reading right now.

These digital gems are where the real action is happening, and they’re a massive opportunity if you’re looking to grow your brand and business.

I’m coming out of retirement to host my acclaimed Launch Your Newsletter Challenge next week, and I’d love for you to join me.

Back in May, I told the world that I was NOT going to offer this challenge again. And I meant it—more than Cher meant it when she started her first of many farewell tours!

But I was convinced to offer it again—next week.

Look, Listen—Newsletters are a huge deal right now—Check out what others are doing with them:

Dr. Chris, a dentist from Mississippi, pulled in $8,000 from his second issue, and David C. Baker, who’s running his newsletter from a farm in Tennessee, brought in $1.7 million last year.

Now, I know what you may be thinking: “Ken, I’m no Hemingway.” But that’s the thing—you don’t have to be. This challenge is all about creating something that connects with your audience, builds your authority, and, yes, brings in some real location-independent revenue. 💰

And there’s MORE. I’ll tell you how my friend Matt, who now has over 5 million subscribers is generating multiple 7-figures PER MONTH…without a product of his own! All powered by his newsletter.

Yes, it’s a big deal. And it can be YOUR big deal…when you start!

And you don’t have to write a word (I’m not suggesting AI here—I’ll reveal the powerful publisher model during the challenge).

In just five days, I’ll help you get your first issue ready to go. We’ll cover everything—from picking the perfect niche to creating content that practically writes itself. Plus, you’ll get free access to the newsletter platform I swear by—it’s what’s powering what you’re reading here. 😎

So here’s my friendly nudge: join me in this challenge. Let’s create something together that feels as good to write as it does to read—and that gets results for you.

Here’s a fun insider reveal—I’ll be delivering the first two sessions from my tent at the Broken Heel Festival, proof that you can truly run events from anywhere when you’re location independent!

So grab your spot and let’s make this happen together. In just 5 days, you could have your very own newsletter out there, doing its thing. And I’ll be with you every step of the way.

THIS WEEK’S QUIZ:

Our research team can create detailed avatars that will transform your marketing strategy and allow you to easily speak your customer’s language. If you’d prefer a reliable done for you solution, simply click here or the link below we’ll set something up right away.

RESOURCES:

We’re big believers in diversified income generation. We want to work less and play more…so we enthusiastically advocate that you consider investing (wisely) in a variety of areas.

Two of our favorites are below (with deals just for us!)

The Crypto Mastermind. This program, by long-term friend John Limbocker, is a gift to us. John wants to get you educated about the right, safe way to invest in the crypto markets. He’s making an irresistible offer to the PrideNomad community, which he’s agreed to extend to Business Impact subscribers as well.

Access the Crypto Mastermind here»

The Surprising Real Estate Strategy. We mentioned this one recently (above, in fact), and it’s a unique and timeless strategy to help you create significant income streams.

Watch the presentation here »

Quiz Answer