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Thought of the Week

In this Week’s Newsletter:

Up Front: Your New $7/day Employee Will Change Everything

This Week’s Quiz: Will We Stump You This Time?

Something Special: Financial Security Regardless of the Economy

Consider This: Are You Capitalizing on Micro-Moment Marketing?

UP FRONT:

Meet Your New $7 a Day Employee Who's About to Change the Game

Ever feel like running your business is like trying to organize a party for cats?

If so, you’re not alone. Missed calls, messy appointments, and a mountain of tasks that never seem to get smaller. Makes you want to scream, doesn’t it?

But what if I told you there’s a way to swap that chaos for calm?

Enter AI-powered personalization. It’s not just for the big shots like Amazon or Netflix anymore.

It’s here, it’s affordable, and it’s ready to turbocharge your business. Let’s explore how it’s already changing the game for even the smallest businesses (that’s my way of saying “YOURS”!).

Of course, you’re probably familiar with ChatGPT, but you may not realize all of the things that AI can actually do for you today.

Here are some examples that might inspire you:

Jane the Life Coach

Challenge: Jane struggled to keep up with her growing client base and often missed opportunities to follow up.

AI Solution: She implemented an AI-driven CRM that automatically segments her contacts based on their interests and interaction history, sending personalized follow-ups and content.

Outcome: Her engagement rates doubled, and she saw a 30% increase in client retention (what would that mean to YOUR business?)

Tom’s Boutique Marketing Firm

Challenge: Tom’s team wasted hours crafting individual marketing strategies for each client.

AI Solution: Tom integrated an AI tool that analyzes data from social media and website interactions to predict what kind of content performs best for different audiences.

Outcome: The firm increased its campaign effectiveness by 45%, freeing up time to take on more clients.

Emily’s Author Services

Challenge: Emily needed a way to recommend the right services to authors at the right time.

AI Solution: She used an AI system to track authors’ publication stages and trigger specific service offers based on their progress.

Outcome: Emily’s conversion rates soared by 50%, and her clients praised the timely and relevant offers. (Imagine how you could implement something like that for your courses or trainings—it could boost engagement and results big time!)

Want More Ideas?

In Chicago, a family pizzeria implemented an AI chatbot for online orders. They saw a 22% jump in online orders and fewer mistakes. Plus, their customers loved the personalized service.

A small gym in Austin used AI to send personalized workout plans and nutrition tips. This smart move led to a 40% increase in email open rates and 25% higher class attendance. Talk about motivation!

An independent bookstore in Seattle leveraged AI for personalized book recommendations, resulting in an 18% sales boost for suggested titles. Who said AI can't understand the art of storytelling?

Why It Matters to You

AI isn’t just a tech buzzword—it’s a tool that can bring real, tangible benefits to your business. Whether it’s freeing up your time, personalizing your communications, or helping you make smarter decisions, AI is like a superpower for your business operations.

Now, you might be thinking, "Sounds great, but isn't AI expensive?" Typically, custom AI bots can range from $5,000 to $10,000 or more, plus monthly maintenance/update fees of about $500/month.

Imagine having your own AI assistant that can set appointments, interview prospective clients, provide quotes, and much more. It's like having a tireless team member working 24/7 to grow your business. You’d get a fast ROI regardless of your up-front investment.

Getting Started Is Easier Than You Think

You don’t need a tech guru to make AI work for you. Start with understanding your needs, pick a tool tailored for small businesses, and watch your efficiency skyrocket.

Ready to Upgrade Your Business?

Don’t let the big guys have all the fun (and profit). AI is ready and waiting to give your business the edge it needs.

Here’s the good news. We’ve been developing custom AI bots for clients and we’re looking for 10 new use-cases. If you want to implement AI automation in your business, but don’t want to pay those high development fees, reach out to us.

If you fit our criteria, you may benefit from a custom AI-bot built for you at less than cost!

Interested in seeing how AI can transform your daily grind into a well-oiled machine? Let’s chat!

THIS WEEK’S QUIZ:

SPONSORED MESSAGE:

Time to Create Your Own Economy (and Can Create Generational Wealth)

Everyone seems to worry about the economy—will things get better or worse? What will the upcoming election mean to you?

Guess what? With the right investment strategy, none of that matters…because you can generate dependable wealth regardless of what the news media tells you about the economy.

Now’s the time for you to create a steady stream of cashflow to support your lifestyle.

In other words, you need MULTIPLE streams of income to protect your financial position.

For instance, if you want to help people AND generate some significant cash, you might want to check out this presentation I did with Jason Palliser recently.

He’s got a revenue-generating system that is pretty remarkable. In fact, if you’re struggling with a business that simply isn’t going anywhere, this system could be more than investment—it could relieve the pain on a permanent basis!

We created the presentation for my PrideNomad community, but it applies to everyone who wants to create a location-free revenue stream.

I’ve been a real estate investor (and have trained real estate investors for over 3 decades) and I believe that there’s no better way (aside from your own businesss) to generate generational wealth than real estate.

Watch the presentation and see if you agree!

CONSIDER THIS:

Micro-Moment Marketing: Grab Their Attention in Seconds

It’s been said that adults have the attention span of less than that of a goldfish.

I’ve seen no evidence to prove otherwise, so the big question is how do we capture attention (and keep it).

Moreover, it would appear that it’s those immediate seconds…those micro-moments…that can be a game-changing marketing strategy that can help you connect with customers.

What Are Micro-Moments?

Micro-moments are those intent-rich instants when people turn to their devices to act on a need - to know, go, do, or buy something. These moments are golden opportunities for you to engage with potential customers when their decisions are being made and preferences are being shaped.

Why Should You Care About Micro-Moments?

Because, in today’s insane marketplace, speed wins the race! Let’s peek into how some quick-thinking businesses have turned these speedy seconds into cold, hard cash:

1. The Trendy Café Down the Street:

Picture this—a cozy café in the heart of San Francisco with the most Instagram-worthy cinnamon rolls. They started posting these drool-worthy creations in real-time during peak morning rush hours. Result? A 40% spike in morning sales as the locals rushed in to grab their bite of heaven!

2. That Quirky Bookshop by the Corner:

Ever heard of a "What’s Bill Reading?" campaign? A tiny bookshop in New Orleans did just that, featuring quick snaps of random customers and their current reads. It became the talk of the town, boosting foot traffic by 20% and increasing follower engagement online by an eye-popping 50%! Think about how that level of engagement could transform your biz…

3. Your Friendly Neighborhood Handyman:

A local hardware store started using quick "Tool Tips Tuesday" clips, demonstrating how to fix common household annoyances in under 30 seconds. These snippets not only skyrocketed their online engagement but also increased sales of featured tools by 25%.

4. That Gym with the Pumped-Up Kicks:

A gym in Brooklyn offered a "Workout in a Minute" video series that viewers could do anywhere, anytime. These quick clips led to an increase in membership inquiries by 30%, and a 10% increase in sign-ups, proving people really do want to workout—if it’s quick and dirty!

5. The Pet Store with Paws and Claws:

Think fast—your pup’s just swallowed something he shouldn’t have. One Seattle pet store created a series of "Pet First Aid" graphics, pinpointing what to do in emergencies. This genius move increased traffic to their site by 45% and boosted sales in their health products line by 35%. Another option would be to create an AI-Bot that could provide information and advice.

How to Leverage Micro-Moments for Your Business

1. Identify Key Micro-Moments:

Think about the moments when your customers might need your products or services. What do your customers desperately need at unpredictable times? Whether it’s a midnight craving for pizza or a sudden need for a plumber, be there with the answer.

2. Create Snackable Content:

Develop quick, easy-to-consume content that addresses these moments. Create content that’s quick to digest but long on value. Think 15-second how-tos, lightning-fast tips, or even GIFs that solve life’s little mysteries. This could be short videos, infographics, or short blog posts.

3. Optimize for Mobile:

Ensure your website is mobile-friendly and loads quickly. Remember, micro-moments usually happen on smartphones!

4. Use Location-Based Marketing:

If you have a physical location, use geo-targeting to catch those “near me” searches. Someone’s looking for a Thai restaurant nearby? Bam! Your ad pops up with a special offer.

5. Be Present on Multiple Platforms:

Your audience isn’t sticking to one platform, and neither should you. Your customers might be searching on Google, scrolling through social media, or using voice search. Be where they are!

Yes, this takes focus and commitment. But when you do it right, you’ll multiply your revenue almost instantly.

How can we say “instantly”? It’s simple. It’s all in those micro-moments! People are searching when they need an answer. Be ready and when they search, there you are!

Add AI-bot automation so that you can capitalize on all of those opportunities. Do that and you’ll have an unstoppable marketing machine!

If you want help with that, book a quick call with us—we’re looking for 10 new-use cases for our proven AI tools. If you qualify, we’ll build-out a custom solution for less than cost.

On another note, our research team can create detailed avatars that will transform your marketing strategy. If you’d prefer a reliable done for you solution, simply click here or the link below we’ll set something up right away.

Quiz Answer