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Thought of the Week

In this Week’s Newsletter:

Up Front: 3 Smart Marketing Strategies for Rapid Results

This Week’s Quiz: Will We Stump You This Time?

Something Special: Financial Security Regardless of the Economy

Consider This: They’re Lying to You…Again!! (Here’s what to do).

UP FRONT:

3 Smart Marketing Strategies for Rapid Results

As a PrideNomad, every minute that you’re working is a minute that you’re not exploring. So, let’s make your work more effective, allowing you more freedom. From marketing to sales, developing the right team, and structuring your work to be more location independent, business is a fundamental part of who you are, and we’re here to support all of who you are!

So here are 3 of the top strategies to implement in your business (or what you may do at your job):

1. Establish Yourself as the Trusted Advisor

Building trust with your audience (that’s your prospects and potential clients) is critical. Position yourself as a trusted advisor who genuinely cares about their success, rather than just a seller of products or services. BTW—if you’re an employee and do this within your company, imagine what that could do for your career!

How to do it:

• Know Your Client: Conduct avatar research to understand the demographics and psychographics of your market. Perform in-depth interviews to discover your clients’ biggest challenges and goals. Use these insights to tailor your offerings.

• Create Educational Content: Address your audience’s pain points through blog posts, videos, webinars, newsletters, or eBooks that offer practical solutions and insights. Content marketing may seem “old-school,” but it’s the basics that win over the long term.

• Personalized Communication: Develop a communication strategy that includes personalized emails and follow-up calls. Use a CRM system and even AI to segment your audience and tailor your messages.

2. Utilize Direct Response Marketing

Direct response marketing focuses on compelling offers and clear calls to action (CTAs) that prompt immediate responses from your audience. This approach allows you to know exactly how well your marketing is performing, so you can make rapid changes. Most major brands fail miserably at this, which is why smaller, more entrepreneurial marketers can eat them for lunch!

Here’s What to Do:

• Create “Mafia Offers”: Identify a pressing problem your audience faces and create an offer that provides a compelling solution. Why is it a Mafia Offer? You’re going to make it so good so that they simply can’t refuse. Examples include a free trial, a discount, or a valuable resource in exchange for their contact information.

• Strong CTAs: Ensure every piece of marketing material has a strong CTA. For example, “Sign up now for a free consultation” or “Download our exclusive guide today.” Don’t beat around the bush—people are looking for leadership, so tell your prospects what to do.

• Lead Magnets: Develop compelling lead magnets. Whether it’s a checklist, short video, or even a quiz, your lead magnet needs to be quickly consumed so that your prospect can discover how freakin’ brilliant you are. Then they’ll take action (remember the CTA!!). Avoid going crazy with eBooks—people will NOT read them! Promote the lead magnets through social media, email campaigns, and your website.

• Dedicated Landing Pages: Design dedicated landing pages for each campaign. These pages should have a single focus, minimal distractions, and a clear path to conversion. That means only ONE offer and ONE call to action. A confused mind does not buy, so keep it simple!

3. Master the Art of Persuasive Copywriting

If your copy is boring or full of empty “cotton candy” jargon words, don’t expect to generate sales. What works in today’s market are highly targeted, campy/edgy/cheeky/clear messages that are memorable and will inspire the reader (or listener/viewer) to take action. My friend Suzanne Evans says it best: “Talk to your audience as if you’re two drinks in at the bar.”

Just get real and tell people the why behind the why.

How to do it:

• Craft Compelling Headlines: Spend time crafting headlines that grab attention and spark curiosity. Use tools like CoSchedule’s Free Headline Analyzer to test and refine your headlines. The purpose of your headline is to get people to read what comes next. That’s all it needs to do—once again, keep it simple!

• Integrate Stories and Social Proof: Share case studies and testimonials that illustrate the results (or relief) your product or service provides. BEWARE: Don’t BS—be sure that your proof elements are REAL.

• Write Benefit-Focused Copy: Average copywriters will shift the focus from features to benefits. Great copywriters will go further—to the benefit of the benefit. Don’t just say, “Our software has a built-in CRM so you can manage customer relationships effortlessly.” Instead, say, “Our software’s CRM has personalization and follow-up features that will help you close more sales while you’re out doing the things you actually love to do.”

Here’s How it All Comes Together

Let’s apply these strategies to a fictional digital marketing agency, “Bright Future Media (BFM).”

1. Trusted Advisor: BFM conducts monthly webinars addressing common challenges in digital marketing, such as “How to Increase ROI from Social Media Campaigns.” They follow up with personalized emails offering additional resources and one-on-one consultations.

2. Direct Response Marketing: They create a compelling offer: “Get a Free Digital Marketing Audit.” This is promoted through targeted Facebook ads with a clear CTA: “Get Your Free Marketing Audit Today.” Each ad links to a dedicated landing page detailing the benefits of the audit and a simple form to capture leads.

3. Copywriting: BFM uses benefit-driven copy on their landing pages: “Our strategies boost your online presence, driving more traffic and increasing your sales.” They feature customer success stories prominently, using headlines like “How We Helped XYZ Company Triple Their Online Sales in Six Months.”

Next Steps

We’ve thrown a lot at you today—so take just one idea and put it to work for you. Then grab another, and so on. Don’t try to do everything at once, unless you have a team that can implement it all for you. Do it this way and you’ll enjoy the process as you boost your results!

THIS WEEK’S QUIZ:

SPONSORED MESSAGE:

Time to Create Your Own Economy (and Can Create Generational Wealth)

Everyone seems to worry about the economy—will things get better or worse? What will the upcoming election mean to you?

Guess what? With the right investment strategy, none of that matters…because you can generate dependable wealth regardless of what the news media tells you about the economy.

Now’s the time for you to create a steady stream of cashflow to support your lifestyle.

In other words, you need MULTIPLE streams of income to protect your financial position.

For instance, if you want to help people AND generate some significant cash, you might want to check out this presentation I did with Jason Palliser recently.

He’s got a revenue-generating system that is pretty remarkable. In fact, if you’re struggling with a business that simply isn’t going anywhere, this system could be more than investment—it could relieve the pain on a permanent basis!

We created the presentation for my PrideNomad community, but it applies to everyone who wants to create a location-free revenue stream.

I’ve been a real estate investor (and have trained real estate investors for over 3 decades) and I believe that there’s no better way (aside from your own businesss) to generate generational wealth than real estate.

Watch the presentation and see if you agree!

CONSIDER THIS:

Why Your Successful Facebook Ad Campaign Really Sucks

Ever feel duped by a ‘successful’ Facebook ad campaign that left your bank account empty? You’re not alone.

If you used a marketing agency, they probably told you how incredibly successful the campaign was…and how great they are. Any lack of sales or conversions? Totally your fault (implied: “you clueless marketer”).

I’m over these condescending marketing agencies acting like they’re gods, especially when they’re screwing up big time. Let’s talk about why this happens and how to fix it.

Facebook and other platforms give you choices for your ad campaign’s intent. You can focus on getting eyeballs (traffic) or getting conversions (sales).

As a direct marketer, I don’t care about traffic. I care about money in the bank.

That means sales.

A few years ago, I had over 600 people sign up for one of my famous PRIDE (Produce Ridiculously Irresistible Digital Events) 3-day trainings. Sounds awesome, right? Wrong. Those 600 people were unqualified and didn’t buy a thing. My ego felt great, and full Zoom rooms looked cool…but my wallet? Empty.

Worse, if I hadn’t known those registrations were unqualified (I did—I checked the leads), I would have spent thousands ramping up sales and support. Not just lost sales, but a huge money drain.

That’s why getting the right audience is critical, not just any audience.

How to Fix It

The first mistake is setting your ad to ‘Traffic.’ Facebook shows your ad to people who love clicking but don’t necessarily buy. It’s like inviting party crashers who eat all your snacks but don’t bring anything to the table.

The magic happens when you switch to ‘Conversions.’ Facebook then targets people more likely to buy. It’s like inviting guests who RSVP and bring their own drinks and snacks.

Your ad cost might go up, but don’t freak out. Higher ad costs often mean you’re reaching people more likely to buy, dropping your cost per acquisition.

You may have fewer visitors, but they’ll be the ones who want what you’re offering.

I recently had an event with a small number of attendees. Some might be embarrassed or worried about the small numbers. Not me.

Why?

The conversion was 50%! We made more money with the smaller group than we would have with higher numbers.

Bottom line: if you’re looking to make sales, run your ads for conversions. If your agency doesn’t get this, RUN. They’re just taking your money without serving you.

OK, rant over!

If you want to skip the bulk of the work, our research team can create detailed avatars that will transform your marketing strategy. If you’d prefer a reliable done for you solution, simply click here or the link below we’ll set something up right away.

Quiz Answer