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Thought of the Week

In today’s email:

Up Front: How to Build a Content Sales Machine

Subscribers Only: Time to be an Investor and Stabilize Your Income

Tip of the Week: How to Create Raving Fans

Your Next Step: Your Action Steps for Now

Today’s Business Impact Quiz:

UP FRONT:

Build a Content Cash Machine: How to Craft Irresistible Content that Pays Your Bills.

How is it that some of the brightest business people pour their hearts into daily blog posts, but their audience just yawns… 

…while others write once a week, and their calendars consistently get filled with high-paying clients? 

What's the difference? 

Content that converts.

Forget the tired "5 Tips for Success" posts. Here's how to become a content cash machine:

1. Unearth Your Content Goldmine. People don't buy services, they buy solutions. What problems can you solve for them? My friend David, for example, helps burnt-out entrepreneurs regain their spark.

If you’re going to attract motivated prospects, you’ve got to clearly identify your niche and the core challenges your ideal client faces.

Then talk in their language—in plain language—without all the glorified jargon (such as “transformation”, “empowerment” and all that other non-specific mumbo jumbo that means nothing). You need to be visceral—you need to get the blood going. Do NOT “play it safe”—get people engaged!

2. Become a Story Alchemist. Facts tell, stories sell. Weave captivating narratives into your content. Share client success stories (with permission!), or use relatable anecdotes from your own journey. People connect with emotions, so make them laugh, cry, or gasp!

If you’re not getting some sort of emotional response from your audience, you’re not going to get a purchase response from them (remember, people buy with emotion and justify with logic).

3. Craft Compelling Cliffhangers. Nobody wants to devour a 2,000-word monster. Resist the temptation to deliver “more content” and “more value”—in today’s world, LESS is MORE! Break down your content into bite-sized pieces with cliffhangers.

End a blog post with a thought-provoking question, or a sneak peek at your next powerful tip. This keeps readers coming back for more (and potentially booking a call!).

To be fair, this can be tough—I love to write and share, and I can get “long in the tooth”. That’s where AI can come in handy. Send your long content to ChatGPT and ask it to cut it back for you.

4. The CTA Cure. Don't be shy about the "call to action" (CTA). Tell your readers exactly what you want them to do next – download a free guide, register for a webinar, or schedule a consultation. Make it clear, concise, and irresistible.

People are looking for leadership and guidance (they don’t want to think or do the work!). So tell them what to do and you’ll be shocked at the results you get.

Action Steps:

• This Week: Identify your content "goldmine" – the core solutions you offer.

• Next Week: Brainstorm compelling stories you can weave into your next blog post. For a great resource, read “The Tall Lady with the Iceberg” by Anne Miller. 

• Monthly: Craft a content calendar with bite-sized pieces and cliffhangers to keep readers hooked.

Remember, content is king, but captivating content is the emperor. By following these steps, you'll grow from a boring content creator to a content cash machine, attracting high-paying clients… which will give you the impact and lifestyle you’ve been seeking!

OUR PHILOSOPHY:

Quality of Life Comes First.

As an entrepreneur or business owner, you’ve chosen a journey that’s anything but predictable.

There are good days and bad days (or months…even years!). The highs and lows can take their toll on every part of your life…from your health to your relationships and your self-worth.

This emotional roller coaster may be exciting, but we don’t believe that it’s healthy.

Let’s face it—being an entrepreneur means that you’ve got to be flexible and the fantasy of a “balanced” life may be just that—a fantasy.

That said, we CAN take steps to MANAGE the uncertainty and bring confidence and economic stability to your life.

Our position is that you need to become an investor.

Yes, your business is an investment…but we’re recommending something different. In the coming weeks and months, we’ll bring you some options that might provide the firm financial foundation you need…and potentially some cash-flow to fund your business growth as well.

For instance, if you want to help people AND generate some significant cash, you might want to check out this presentation I did with Jason Palliser recently.

He’s got a revenue-generating system that is pretty remarkable. In fact, if you’re struggling with a business that simply isn’t going anywhere, this system could be more than investment—it could relieve the pain on a permanent basis!

We created the presentation for my PrideNomad community, but it applies to everyone who wants to create a location-free revenue stream.

You can watch it here now »

Remember, you can’t help others unless you’ve properly taken care of yourself. THEN you have the ultimate freedom of choice.

TIP OF THE WEEK:

How to Build Instant Rapport (and Turn it into Profit)

It’s been said that people do business with those that they know, like and trust.

Today’s markets are filled with competition…from people that may be smarter and more advanced than you are (at least that may be the lie you tell yourself).

So if you feel outgunned and out-teched, how can you set yourself up for success?

Be Nice.

Yes, those two words can be the cornerstone of your most powerful advantage.

Case in point:

The Edinburgh Fringe Festival has over 3,200 different performances competing for attention. How do performers fill their shows?

For many, it comes down to word of mouth, hawkers on the streets passing out flyers (for real) and posters placed everywhere.

But one performer has created a loyal, enthusiastic global cult following.

How does he do it? Aside from delivering a superior product (his performances), he greets his customers (the audience) at the door as they enter the venue.

He says “Welcome Home” and gives his loyal fans a hug.

He makes them feel important. He makes us feel connected.

Here’s the best part…by welcoming each member of the audience, he creates a safe, friendly environment that’s the foundation of a terrific show.

And of course, the terrific show creates word of mouth referrals, which fills more shows…and so on and so on.

When my Mom attended one of his shows last year, this performer greeted her with the same enthusiasm and intimacy that might be reserved for his own mother.

It’s this element of human connection that can create a lasting, endearing connection with your audience…your prospects and clients.

And this is one reason why Reuben Kaye’s shows are typically sell-outs, whether at the Fringe or elsewhere around the world. And why I never miss the chance to see him in action.

So here’s the lesson—ask yourself how you can create the same welcoming, safe space for your prospects and customers—so that they can feel special…and when they feel special…when they feel seen and respected…that’s when you can create customers for life!

YOUR NEXT STEP:

Share this with your friends! We’ll be starting a referral program shortly…get a headstart now!

Quiz Answer