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Thought of the Week

In today’s email:

Up Front: Why Sales Funnels Suck

Subscribers Only: The Last Hurrah Invitation

Tip of the Week: How to Avoid Content Fatigue

Your Next Step: Your Action Steps for Now

Today’s Business Impact Quiz:

UP FRONT:

Why Sales Funnels Suck…And What to Do About It.

Have you ever built a magnificent sandcastle on the beach, only to watch helplessly as the tide rolls in, slowly washing away your masterpiece?

This is what happens when you have a dedicated following but struggle to convert them into paying clients.

You've poured your heart and soul into building an audience, yet they seem content to admire your work from afar, never quite taking the plunge.

That’s what happens with most sales funnels.

They may have a great starting point, but after that, they fizzle.

What a waste…of time, money and lost dreams.

Here’s how to fix it:

1. Attract & Captivate: The first step involves grabbing attention. Compelling blog posts, engaging social media content, and free valuable resources can be irresistible lures, drawing potential clients into your funnel. Showcase your expertise, establish trust, and pique their curiosity about what you offer.

This is typically where people stop. Noooooo!!!

2. Nurture & Educate: Once they've entered your funnel, provide valuable content that addresses their specific needs and challenges. Offer free webinars, cheat sheets, or email courses that demonstrate your knowledge and build trust. This is where you nurture the seed of interest and position yourself as the go-to expert.

Frankly, we start with a newsletter and keep communicating with them (a bit how we’re doing things with you right now).

3. Offer & Convert: Now comes the moment of truth. Present your paid offering – your coaching program, online course, or consulting services – as the ultimate solution to their problems. Highlight the life-changing transformations you've helped others achieve. Testimonials, case studies, and exclusive bonuses can sweeten the deal, tipping them toward the decision to invest.

Typically I like to do that with a webinar, an online challenge (such as the Launch Your Newsletter Challenge this week) or a video sales letter.

4. Delight & Retain: The journey doesn't end after the sale. Provide exceptional customer service, ongoing support, and exclusive content to ensure your clients get maximum value. This fosters loyalty and increases the chances of repeat business and referrals. Remember, a happy client is a walking advertisement!

This is where most people fail—the key to all funnels is the follow-up.

Just think: F-U!! For most people that might trigger a response. For you, it should mean FOLLOW-UP!!

Action Steps:

• Identify Your Ideal Client: Who are you trying to attract? Understanding their needs and pain points is crucial for crafting a compelling sales funnel.

• Map Your Content Journey: Plan the steps your audience will take within your funnel. What content will you offer at each stage to nurture them towards your paid offering?

• Craft Irresistible Offers: Don't just sell a service, sell a transformation. Focus on the value proposition and the positive impact your program will have on their lives.

• Track & Analyze: Monitor your funnel's performance. Use analytics tools to see where potential clients drop off and optimize your strategy for maximum conversions.

By building a well-structured sales funnel, you can transform your audience from passive admirers to invested clients. Remember, it's not just about showcasing your expertise, but about guiding your audience on a journey of discovery, ultimately leading them to the undeniable conclusion that your services are THE key to unlocking their success.

Now—take a few moments and look at how you can IMPLEMENT this in your business TODAY!

Remember—this is about Business Impact…not business philosophy!

SUBSCRIBERS ONLY:

A Super Special Invite—This Week Only!

As you may know, printed newspapers have been on the decline for decades.

But what you may not realize is that they’re being replaced by email newsletters.

And these newsletters are thriving…and selling for gazillions! (Yes, that’s a technical term).

And you don’t need a large newsletter to make large revenue.

Dr. Chris, a dentist from Mississippi, sold two of his $ 4000 training programs with his 2nd issue (that's $ 8 grand if you're doing the math)!

David C. Baker runs his newsletter from 61 acres of farmland in Murfreesboro, Tennessee, with just 13,000 subscribers.

He generated $ 1.7 mm last year.

Bottom line—you can launch and benefit from a newsletter faster and easier than ever before.

In fact, I’ll challenge you to launch your first issue in just 5 short days!

Come discover how you can do more than just build a brand and create influence…you’ll generate revenue and authority…and you’ll build what could be a totally location-independent business catering to YOUR most satisfying interests.

Discounted tickets are still available for you here »

TIP OF THE WEEK:

Content Fatigue? How to Stay Fresh and Captivate Your Audience in a Crowded Space

Imagine being a chef at a bustling restaurant. Every day, you create out dish after delicious dish, tantalizing taste buds and leaving your guests wanting more.

But then, a slump hits. The pressure mounts, the well of inspiration runs dry, and suddenly, every plate starts to look the same – predictable, uninspired.

The once-enthused diners begin to lose interest, their eyes flickering towards the exciting menus of neighboring establishments.

Been there. Done that.

This, dear reader, is the essence of "content fatigue."

In today's oversaturated online landscape, bombarding your audience with the same old formula is a recipe for disengagement.

They're bombarded with information from all sides, and their attention span is a precious commodity. In fact, you may be thinking that your content is “free” for them.

It’s NOT. They’re paying with their attention.

And you need to EARN that attention with compelling content.

So, how do you avoid becoming the culinary equivalent of yesterday's reheated leftovers, and keep your audience hungry for your next course?

The key lies in embracing freshness.

Think of your content strategy as a vibrant spice rack. Instead of relying on the same tired salts and peppers, explore new and unexpected flavors. Here are some actionable steps to help you do just that:

• Step Outside Your Comfort Zone: Challenge yourself to experiment with different formats. Maybe you're a master of written content, but have you considered creating engaging infographics or even dipping your toes into the world of video storytelling (you don’t need to be on screen for that)?

• Embrace New Trends: Keep your finger on the pulse of the online world. What’s your competition (or frankly anyone else in business) doing differently? Are there emerging platforms or content styles gaining traction?
  
  Explore these trends and see how you can incorporate them into your own strategy, adding a touch of novelty to your offerings.

• Repurpose and Repackage: Sometimes, it's not about creating entirely new content, but about presenting your existing gems in a fresh light. Can you turn a blog post into a social media thread? Can you condense a webinar recording into a bite-sized video clip? There’s some great software available for that—so it’s EASY to do (no excuses!) Repurposing breathes new life into your existing content, reaching a wider audience and sparking renewed interest.

• Collaborate with Others: Partnering with another creator in your niche can be a great way to cross-pollinate ideas and introduce your audience to a new perspective. Brainstorm together, create co-branded content pieces, or host a joint online event – the possibilities are endless. This is a terrific form of leverage. Use it!

Remember, your audience craves authenticity and genuine connection.

While embracing new trends is important, don't lose sight of your unique voice and perspective. By continually experimenting, staying curious, and injecting fresh flavors into your content strategy, you'll transform yourself from the predictable chef to the culinary maestro, leaving your audience eager for your next masterpiece.

One last thing… PLAN IN ADVANCE! If you wait until the last minute and operate in crisis mode, you’ll create “crisis mode” content. That typically lacks creativity and “funergy”—ie fun energy.

When you build when relaxed and in a prosperous, expansive mood, that energy actually comes through to your audience.

So…get in the mood…and start cooking!

YOUR NEXT STEP:

Share this with your friends! We’ll be starting a referral program shortly…get a headstart now!

Quiz Answer